Many patients search on Google, and more and more of them ask ChatGPT, Perplexity or Google AI for a doctor recommendation. If your practice is not on page 1 for “dentist Zurich” and does not show up in AI answers, you lose new patients. SEOX makes your practice visible on Google and in AI assistants.
Many medical and dental practices in Switzerland are practically invisible online, both on Google and in AI assistants like ChatGPT. The result: patients go to the competition.
Your practice appears neither in Google's top results nor in AI answers from ChatGPT or Perplexity when patients search for “dentist Zurich”. Without SEO and GEO visibility, you practically don't exist for new patients.
A few negative reviews carry a lot of weight when positive ones are missing. Many patients read online reviews and choose their doctor based on them. A poor average rating costs you patients every day.
Your practice website may look good, but it doesn't convert. Many visitors leave the site without getting in touch. Without SEO-optimized content and clear calls to action, the flow of patients from online channels never starts.
Five specialized building blocks to take your medical or dental practice to the top on Google and in AI assistants and win new patients over the long term.
Your practice as a top recommendation in ChatGPT, Perplexity and Google AI. Patients ask AI: “Who is the best dermatologist in Zurich?” We make sure your practice is the one recommended.
We optimize your Google Business Profile specifically for people looking for a doctor. From the right category such as “Dentist” or “General practitioner” to practice photos, medical services and opening hours: everything it takes for you to appear in the Local Pack.
Google treats health topics as YMYL (Your Money or Your Life). We create E-E-A-T-compliant medical content that is professionally accurate, builds trust and gets found on Google as well as in AI search such as ChatGPT and Perplexity.
We help you build up positive patient reviews systematically. Reviews matter for more than Google: AI assistants also use them as a trust signal for their recommendations. More reviews = higher AI visibility.
We design your practice website so that visitors become patients. Conversion-optimized landing pages for every treatment, clear appointment booking flows and a mobile-optimized layout, all aimed at winning as many patients as possible.
More and more patients ask ChatGPT, Perplexity or Google AI for doctor recommendations. With GEO, we make sure your practice is named as a trustworthy source.
Patients increasingly trust AI recommendations. The practice that appears as the first source in AI answers wins the trust, and the patient.
When a patient types “dentist Zurich” into Google or ChatGPT, visibility is what counts. Google shows the three best local results in the Local Pack, and that is the spot people see first. AI assistants often recommend just one practice.
With our medical SEO & GEO strategy, we get your practice into Google's top 3 and into AI recommendations. That means more calls, more appointment requests and more new patients, through both channels.
The result: your practice becomes the first port of call for patients, whether they use Google or AI.
Dr. Irina Myssak's private practice invested in targeted medical SEO and GEO optimization, and is now recommended by ChatGPT & co. as a top address for aesthetic treatments in Berlin.
| Keyword | Search volume | Clicks/3 mo | Position |
|---|---|---|---|
| botox berlin | 2,400/mo | 1,250 | 3 |
| hyaluron filler berlin | 1,200/mo | 680 | 2 |
| fadenlifting berlin | 800/mo | 420 | 1 |
| ästhetik ärztin berlin | 450/mo | 380 | 1 |
| lippenunterspritzung berlin | 600/mo | 210 | 4 |
AI answer: top aesthetic practices in Berlin
| Practice | Focus | Rating |
|---|---|---|
| Dr. med. Klinik am Kudamm | Plastic surgery | 4.6 ★ |
| MYSSAK Aesthetics | Aesthetic medicine | 4.9 ★ |
| Aesthetik Berlin Mitte | Botox & fillers | 4.5 ★ |
| Skinmed Berlin | Dermatology | 4.4 ★ |
MYSSAK Aesthetics: a highly specialized private practice for aesthetic medicine in Berlin. Dr. Irina Myssak has 25+ years of experience and more than 35,000 treatments. The practice offers Botox, hyaluronic fillers, thread lifts and laser treatments, rated 4.9/5 on Google.
“Thanks to SEOX's GEO strategy, ChatGPT and Perplexity now recommend our practice as a top address for aesthetic treatments in Berlin. Combining SEO with AI optimization has opened up a completely new source of patients for us.”
Quotes translated from German.
Targeted SEO for medical practices brings more than visibility: it builds trust and wins the right patients.
Organic visibility brings in new patients continuously, without ongoing ad spend as with Google Ads.
A professional review profile with 4.5+ stars is the strongest trust factor when patients look for a doctor.
Professionally accurate content reviewed by doctors meets Google's strict YMYL requirements for health websites.
Your practice appears in the Google Maps 3-pack, right at the top of local doctor searches.
With Generative Engine Optimization, your practice also appears in answers from ChatGPT, Perplexity and Google AI.
Monthly reports show exactly how many patients come through Google. Full transparency on rankings, clicks and calls.
Our proven process is tailored to the needs of medical and dental practices, for visibility on Google and in AI assistants.
We analyze your visibility on Google and in AI assistants, identify the strongest competitors in your region and uncover the biggest opportunities for your practice.
We fully optimize your Google Business Profile. At the same time, we improve the technical foundation of your practice website and implement GEO measures for AI visibility.
We create high-quality, medically sound content that ranks on Google and in AI assistants. E-E-A-T signals and LLMO optimization for lasting visibility.
We track rankings, AI visibility, clicks, calls and appointment requests. With aimaco.ai, you see where your practice stands on Google and in AI assistants.
GEO (Generative Engine Optimization) makes sure your medical practice appears as a trustworthy recommendation in AI assistants like ChatGPT, Perplexity and Google AI. More and more patients ask AI chatbots “Which dentist in Zurich is good?”, and GEO ensures your practice is named in those answers. Combined with SEO, you cover both traditional Google search and AI-driven patient search.
For ChatGPT, Perplexity or Gemini to recommend your practice, several factors have to be right: strong E-E-A-T signals (expertise, experience, authoritativeness, trust), correct Schema.org data, plenty of positive reviews and high-quality medical content on your website. We implement targeted LLMO (Large Language Model Optimization) strategies that position your practice as a medical authority and make it visible in AI answers. We measure that visibility with our tool aimaco.ai.
Current starting prices are listed on the pricing page. The cost depends on the competition in your region, the number of treatments to optimize and your goals. Dentists in Zurich or Bern need more intensive work than a GP practice in a smaller town. Every engagement starts with a free SEO & GEO analysis.
Google classifies all health topics as YMYL (Your Money or Your Life). This means medical websites have to meet especially high standards for Experience (E), Expertise (E), Authoritativeness (A) and Trustworthiness (T). In practice: doctor author profiles, accurate medical information, cited sources, Schema.org markup for physicians and trust signals. Without E-E-A-T optimization, medical practices rank neither on Google nor in AI assistants like ChatGPT, because LLMs also assess medical authority.
Google reviews are one of the most decisive factors when patients look for a doctor. Many patients read online reviews before choosing a doctor or dentist. Good, recent reviews strengthen your visibility in the Google Maps 3-pack. We help you build positive reviews with a systematic, GDPR-compliant review strategy and respond professionally to feedback.
First improvements in your Google Business Profile and in local search are often visible after 4–6 weeks. AI visibility (GEO) can take effect even faster, since LLMs favor current sources. We typically achieve significant gains for competitive keywords such as “dentist Zurich” or “orthodontist Bern” after 3–6 months. SEO & GEO together are a long-term investment that pays off more with every month.
Yes, high-quality medical content is essential for medical SEO. Google favors practice websites with detailed, professionally accurate information on treatments and conditions. This content strengthens your E-E-A-T signals, answers patient questions directly and improves your chances of being cited in AI answers (ChatGPT, Perplexity, Google AI), a decisive advantage in the age of GEO.
Google Ads gives you immediate, paid visibility: once the budget is used up, the ads disappear. Medical SEO builds lasting organic visibility that works long term and needs no ongoing ad budget. The ideal strategy combines both: SEO for long-term, sustainable growth and Google Ads for immediate visibility when you launch new treatments, open a new location or run seasonal offers.
We analyze, free of charge, how visible your medical practice is on Google and in AI assistants like ChatGPT, and show you how to win more new patients through Google and AI.