Industrial companies, machine builders and B2B manufacturers sell complex products to professional buyers with long buyer journeys. If you don't show up as a specialist on Google, in specialist searches and in AI answers, you lose inquiries to competitors systematically. SEOX gets you into the top positions for industrial keywords, with technical SEO, B2B content and GEO/LLMO.
Despite outstanding technical expertise, potential customers can't find many manufacturers & suppliers on Google. That costs you real money every day.
Potential customers search for “mechanical engineering Zurich” on Google & AI, and find your competitors. Most B2B buyers start their search online.
B2B industrial keywords are among the most expensive on Google Ads. CHF 5,000/month for 100 clicks, with no guarantee of inquiries.
Without an SEO-optimized presence, many orders go to manufacturers & suppliers that are more visible online, even when your expertise is superior.
Four specialized services that make your industrial company visible on Google and generate a steady flow of new inquiries.
We get your company into the top positions on Google for key local search terms such as "industrial company Zurich", "mechanical engineering Bern" or "automation Basel".
We create high-quality technical articles that demonstrate your expertise and build trust. E-E-A-T-compliant SEO content that convinces both Google and potential customers.
Many customers read reviews before getting in touch. We develop a privacy-compliant strategy for more positive Google reviews and professional reputation management.
We optimize your industrial website for maximum conversion: from the website structure to contact forms and calls to action that turn visitors into inquiries.
More and more buyers ask AI search engines for suppliers and solutions. With GEO, we make sure your company appears as a competent source in AI answers. How manufacturers turn this into a predictable stream of inquiries is covered in our guide B2B lead generation through organic search.
Potential customers use AI for their first supplier and technology research. Whoever appears as a trustworthy source wins the first contact.
For B2B industrial keywords like "mechanical engineering Zurich", you pay CHF 15–50 per click on Google Ads. That quickly adds up to thousands of francs, with no long-term effect.
With industrial SEO, you invest once in lasting rankings that generate free inquiries for months and years. The result: inquiries without a cost per click, unlike paid advertising.
Bonus: B2B decision-makers trust organic results more than paid ads. A company ranking #1 organically is perceived as the more competent one.
Six concrete benefits your industrial company gains from professional search engine optimization.
A steady flow of new inquiries through Google, with no ongoing ad costs. Every inquiry comes in organically and free of charge.
Professional review management builds trust. Many customers read reviews before getting in touch.
E-E-A-T-compliant content with author profiles, certifications and reference projects, covering all the trust signals.
Be the first industrial company in your city that customers find in local Google searches and on Google Maps.
More and more buyers use AI to find suppliers. With GEO optimization, your company gets mentioned in AI answers too.
With analytics, we track every lead. You see exactly which keywords generate inquiries, with a measurably higher ROI than Google Ads.
Our proven process for lasting visibility and a steady increase in orders for your industrial company.
We analyze your current online visibility, identify the most lucrative B2B keywords and assess the competition in your region and your product areas.
We optimize your industrial website technically (load time, mobile display, structure), set up your Google Business Profile and create local citations in business directories.
We create E-E-A-T-compliant technical articles on your industry segments, optimize author profiles and build your online authority through link building on specialist technical portals.
We track rankings, traffic and inquiries in real time. Monthly reports show you transparently how SEO is growing your company, measurable and easy to follow.
Current starting prices are listed on our pricing page. The exact price depends on the number of your product areas, the competitive situation in your region and your goals. Every engagement starts with a free industrial SEO check.
We often see first improvements in local rankings after 4–8 weeks, especially through optimizing your Google Business Profile and local directories. For competitive keywords like "mechanical engineering Zurich" or "plant engineering Bern", we expect 3–6 months to reach significant top positions. Unlike Google Ads, these rankings last, with no ongoing click costs.
In technical B2B purchasing decisions, buyers only trust proven competence. Google evaluates industrial content by Experience, Expertise, Authoritativeness and Trustworthiness. Industrial websites need verified reference projects, certifications (e.g. ISO 9001), technical data sheets and demonstrable engineering expertise to rank.
Definitely. After the build-up phase, SEO delivers a steady flow of organic traffic without click costs. Your visibility stays even when you stop spending on ads.
Mechanical engineering, automation, plant engineering, components and supplier parts in particular have high search volume on Google. Specialized areas such as custom machine building, measurement and testing technology or drive technology also offer great potential, because online competition there is lower and especially high-quality inquiries can be generated. We analyze individually for each company which product areas have the greatest SEO potential.
Extremely important: many B2B buyers check references and online reviews before contacting a company. Solid reference projects and positive Google reviews increase trust, and they are also a direct ranking factor for local search results. We help you with a professional reference and review strategy that respects your trade secrets while systematically building positive reviews.
We analyze for free how visible your industrial company is on Google, and show you how to win more inquiries through organic search.