Practical articles, strategies and how-to guides on search and AI visibility for companies in Switzerland, from our team in Zurich.
Problem, comparison, integration and data pages, presence on the portals themselves, and the metrics that count for software: trials, demos and sign-ups.
Read articleInquiries, not rankings: the five building blocks, how to calculate SEO ROI, SEO compared with paid search, and a one-page template.
Read articleDo old, paid links still hurt you? How to spot a manual action, assess toxic backlinks and decide when the disavow tool makes sense.
Read articleKeep, rework, merge or delete: how to review your existing blog posts in six steps, with a decision matrix and tips for getting cited by AI.
Read articleCost components, how it differs from SEO, audit versus ongoing support, and how to justify a GEO budget to management and the CFO.
Read articleWhat studies on GEO, AEO and LLMO actually prove, which promises do not hold up and how to recognize a serious provider. Every claim with a source.
Read articleRanking well on Google but invisible in ChatGPT? How to add GEO to your existing SEO work: five steps, budget logic and shared metrics.
Read articleTen criteria, twelve questions for the first call, red flags, and when a freelancer, an agency or an in-house team is the better fit. Also applies to GEO agencies.
Read articleInquiries from ChatGPT barely show up in analytics. How to capture where they come from, measure your mention rate and grow the channel on purpose.
Read articleAI recommendations follow the sources. The five most common causes, why FAQs and schema rarely suffice, and a four-step plan.
Read articleHow industrial, software and consulting firms win predictable inquiries through Google and ChatGPT: the search journey, expert interviews and pipeline metrics.
Read articleChatGPT Shopping, Google's UCP and Perplexity: what works for Swiss online shops today, what is still missing and the ten things to prepare now.
Read articleTracking errors, technical issues, a relaunch, core updates, competitors or AI Overviews: how to narrow down the cause with a seven-step check order.
Read articleWhat to check before, during and after go-live: inventory, redirect plan, AI-readable templates, tracking and the first 90 days.
Read articleHow to derive search intent from long queries in Search Console and align your pages with it, with numbers from seox.ch.
Read article14 providers rated on nine weighted criteria — with measured AI visibility instead of estimates.
Read article84% of AI citations come from earned media — and mentions correlate about 3× more strongly with AI visibility than backlinks. Why digital PR is now the strongest GEO lever.
Read articleWith Agentic Resource Discovery (ARD), Google has introduced an open standard that lets AI agents find & verify services. What that means for SEO and GEO.
Read articleGEO optimization means building content so that ChatGPT, Perplexity & Google AI Overviews cite you. 7 concrete steps for Swiss SMEs.
Read articleAI agents increasingly research, compare and act on their own. How to use A2A, MCP and similar protocols so ChatGPT, Claude & Perplexity can work with your website.
Read articleAI Mode with 1 billion users, Universal Cart, Generative UI — the GEO roadmap with a 15-point checklist, 5 cases and a 90-day plan for Swiss SMEs.
Read articleHow SEO works, its 3 pillars (on-page, off-page and technical), SEO vs. paid search and how long it takes. The SEO basics guide for Switzerland.
Read articleHourly rates, package prices and ROI explained openly — with real Swiss prices.
Read article12 agencies compared objectively — specializations, prices and use cases.
Read articleConcrete tips on technology, content, Core Web Vitals and AI visibility (GEO/LLMO).
Read articleLead generation for insurance brokers: SEO, GEO, Google Ads, social media and content.
Read articleTools, KPIs and a step-by-step guide to AI search tracking in ChatGPT, Perplexity and Google AI Overviews.
Read articleHow to create an llms.txt file and optimize structured data for AI search engines.
Read articleThe practical guide for SMEs: 5 steps to visibility in ChatGPT, Perplexity and AI Overviews.
Read articleWhy E-E-A-T signals matter even more for AI search engines than for Google, and how to build your authority.
Read articleHow to optimize images, video and audio for AI search engines. A practical checklist for multimodal visibility.
Read articleHow do ChatGPT, Perplexity and Gemini pick their sources? We analyze the selection criteria.
Read articleWhich formats do AI search engines prefer? How to structure your content for LLMs.
Read articleThe top 5 GEO trends for 2026: agentic search, multimodal AI, new metrics and what Swiss companies need to know now.
Read articleHow Swiss companies win more local customers with local SEO: Google Business Profile, local keywords and more.
Read articleThe complete technical SEO checklist: crawling, indexing, Core Web Vitals, security and more — step by step.
Read articleHow AI chatbots change customer service, generate leads and automate processes.
Read articleHow to earn rich snippets in Google with schema markup and structured data. The complete JSON-LD guide.
Read articleHow to optimize your content for AI search engines and appear as a source in AI Overviews, ChatGPT and Perplexity.
Read articleUnderstanding and improving LCP, INP and CLS. Practical tips for faster websites and better Google rankings.
Read articleThe line between classic search engine optimization and AI optimization is blurring. What that means for your strategy.
Read articleExperience, expertise, authoritativeness and trust — how to strengthen Google's key quality signals.
Read articleGetting the most out of a limited budget. The key Google Ads strategies for Swiss SMEs.
Read articleGoogle shows AI-generated answers more and more often. What that means for organic traffic and how you can benefit.
Read articleWhy classic keyword stuffing no longer works and how to create content that convinces Google and LLMs alike.
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