A2A
Open standard
Google introduced the Agent2Agent protocol in April 2025, and it is now hosted by the Linux Foundation. It is an open standard, not a closed experiment.
Agent readiness (AAO)
Make your business agent-ready
Being cited in ChatGPT is one thing. Agent readiness (AAO) makes your business findable, understandable and bookable for AI agents, based on Google’s open A2A protocol.
Open A2A protocol
Agent Card setup
SEOX is A2A-enabled itself
/.well-known/agent-card.json
150
A2A partners
Open standard
Linux Foundation
5 SDKs available
The next step after GEO/LLMO
AI is moving from answer engines to agents that act. These agents find, understand and engage each other through open protocols, and your business should be findable when they do.
150+
Partners
More than 150 partners back A2A, with SDKs for Python, JavaScript, Java, Go and .NET. The ecosystem is forming now, and early movers lay the groundwork first.
A2A + MCP
Complements MCP
MCP connects agents to tools and data, A2A connects agents to other agents. Together they form the foundation of the coming agent ecosystem.
Your agent readiness setup
From audit to a live Agent Card.
We check systematically whether AI agents can find, understand and engage your business, and we set up the missing building blocks.
From the Agent Card at /.well-known/agent-card.json and agent-readable structured data to a recommendation for suitable MCP/tool endpoints, all based on the open A2A protocol.
The result: a concrete setup that extends your existing GEO/LLMO strategy to the agent layer and keeps it future-proof. What happens in-house once a request actually arrives is a separate question, answered by business automation.
Agent readiness status
A2A discoverability
Agent readability
Four building blocks for agent readiness
Our agent readiness audit covers everything that makes your business findable, understandable and bookable for AI agents.
A2A/agent readiness audit
We check how well AI agents can find your business today and show the concrete gaps compared with the open A2A standard.
- A2A discoverability check
- Current state & gaps
- Prioritized actions
Agent Card setup
We set up your Agent Card at /.well-known/agent-card.json so other agents can discover your business and its skills and address them via JSON-RPC.
- Agent Card (A2A)
- Skills definition
- JSON-RPC connection
Agent-readable structured data
We make your content unambiguous for agents through clean Schema.org structured data and clearly defined entities, and we recommend suitable MCP/tool endpoints.
- Schema.org & entities
- MCP/tool endpoints
- JSON-LD validation
Integration & monitoring
We integrate agent readiness into your existing GEO/LLMO strategy and set up monitoring so your setup grows with the young A2A standard.
- GEO/LLMO integration
- Monitoring setup
- Future-proof foundation
Who benefits from agent readiness?
Being findable for agents matters in every industry. These industries are especially early. If you run an online shop and want to prepare products and checkout for shopping agents, see our agentic commerce service.
E-commerce & online shops
When shopping agents compare products and place orders on their own, your shop has to be addressable for them.
Healthcare & pharma
Clear, machine-readable information is critical here. A clean Agent Card makes your offer unmistakable.
B2B & SaaS
This is where the agent ecosystem forms first. If you are discoverable via A2A, you become part of automated workflows.
Finance & insurance
Structured, trustworthy data is the basis for agents to process your offer correctly.
Hospitality & restaurants
Travel and booking agents curate recommendations. An Agent Card makes your hotel or restaurant addressable for them.
Trades & service providers
When an agent looks for an appointment on behalf of a customer, can it find and contact you? Agent readiness makes that possible.
We practice what we preach
seox.ch is A2A-enabled itself
At seox.ch/.well-known/agent-card.json you will find a real Agent Card with the skill “analyze-ai-visibility”. We apply agent readiness to our own business, and we can do the same for you.
What success looks like
When agents discover your business
An AI agent looks for a solution on behalf of a user. Via the A2A protocol, it reads your Agent Card at /.well-known/agent-card.json and understands what you offer and which skills you provide.
Instead of only being mentioned in a text answer, you become directly addressable: findable, understandable and bookable on the agent layer.
The result: you are part of the emerging agent ecosystem instead of just reading about it.
Agent2Agent (A2A)
A requesting agent reads your Agent Card: name, description and available skills. It can then address you directly via JSON-RPC, without a human in between.
seox.ch — Agent Card
your-domain.ch › .well-known › agent-card.json
Agent Card — discoverable via A2A
Name, skills and endpoint stored in machine-readable form. Agents find, understand and engage your offer.
SEOX Agent-Ready
A2A · open standard · Linux Foundation
Agent2Agent — introduced by Google, 150+ partners
SDKs for Python, JavaScript, Java, Go and .NET. A2A complements MCP: agent↔agent instead of agent↔tools.
25+
Years of experience
50+
Happy clients
150+
A2A partners (Linux Foundation)
A2A
First mover in Switzerland
Frequently asked questions about agent readiness & A2A
What is agent readiness (AAO)?
Agent readiness (Agent Answer Optimization, AAO) is the next step after GEO/LLMO. It is no longer only about being cited in ChatGPT or Perplexity, but about AI agents being able to find, understand and engage your business. In practice, that means an Agent Card based on the open A2A protocol, agent-readable structured data and a clean integration into your existing GEO/LLMO strategy.
What is A2A (Agent2Agent)?
A2A (Agent2Agent) is an open protocol for communication between AI agents. Google introduced it in April 2025, and it is now hosted by the Linux Foundation, backed by more than 150 partners and with SDKs for Python, JavaScript, Java, Go and .NET. Agents find and describe each other through an Agent Card at /.well-known/agent-card.json and communicate via JSON-RPC. A2A complements MCP: MCP connects agents to tools and data, A2A connects agents to other agents.
How does agent readiness relate to GEO, LLMO and SEO?
SEO makes sure people find you on Google. GEO/LLMO makes sure AI search engines like ChatGPT, Gemini and Perplexity cite you. Agent readiness (AAO) goes one step further and makes you findable and bookable for autonomous AI agents via the A2A protocol. AAO does not replace GEO/LLMO; it builds on it and becomes part of the same strategy. A closely related question is how agents find services across domains in the first place: that is what the new open standard Agentic Resource Discovery (ARD) describes.
What does an agent readiness audit include?
The audit covers an A2A/agent readiness analysis of your online presence, the setup of an Agent Card at /.well-known/agent-card.json, agent-readable structured data based on Schema.org and entities, a recommendation for MCP/tool endpoints, the integration into your existing GEO/LLMO strategy and a monitoring concept.
Is agent readiness worth it today?
Honestly, the topic is still early: A2A was introduced in 2025 and is just getting started. That is exactly why it is a first-mover and future-proofing topic. If you lay the groundwork now, you are findable as soon as agent ecosystems go mainstream. It is an open standard with more than 150 partners under the Linux Foundation, not a closed experiment. SEOX itself is already A2A-enabled: a real Agent Card is live at seox.ch/.well-known/agent-card.json.
Proven results
Our results
25+
Years of SEO
A2A
First mover in Switzerland
GEO
+ LLMO + AAO
Swisscom AG
Top rankings in Switzerland for the German search terms “Handy Abo” (mobile plan) and “Internet Abo” (internet plan)
Visibility score increased significantlylocal.ch
SEO and content strategy for Switzerland’s largest search platform
Organic reach maximizedParvaris
Comprehensive e-commerce SEO strategy
+748% traffic increase
Transparent pricing
Investment
Fair, transparent pricing with no hidden costs. Exact price after a free initial consultation.
25+
Years of experience
50+
Clients served
5.0
Stars from 13 Google reviews
Your agent readiness audit
A2A/agent readiness audit
Current state
Agent Card setup
A2A
Agent-readable structured data
Schema.org
MCP/tool endpoint recommendation
Concept
GEO/LLMO integration
Strategy
Monitoring concept
Ongoing
A2A
Open standard
1×
One-time setup
from
CHF 2,500
one-time
Get in touch
50+ happy clients
Included services:
- A2A/agent readiness audit
- Agent Card setup (A2A)
- Agent-readable structured data
One-time service. Exact price after a free initial consultation.
Ready for the agent ecosystem?
Make your business agent-ready: findable, understandable and bookable for AI agents via the open A2A protocol. Start with a no-obligation request. You can work with us in English.