No tracking
Many websites have no GA4 setup at all, or a faulty one. Without clean data, every marketing decision is guesswork.
Web analytics
Data-driven decisions instead of gut feeling
Most companies invest in marketing but do not know what actually works. As your web analytics and GA4 agency, we set up your analytics properly, track every conversion and give you a clear view of your ROI.
GA4 certified
Analytics dashboard
Live
0%
Conversion rate
+1.2%
CHF 0
Revenue
+38%
0
Sessions
+23.4%
Traffic per month
Conversion trend
What you don't measure, you can't improve
Most companies spend thousands of francs on marketing but have no overview of what actually brings results. We change that.
No conversions
Without conversion tracking, you do not know which channels bring leads and sales and where you are wasting budget. Effective conversion optimization starts with clean data.
Wrong attribution
Last-click attribution only shows half the truth. You invest in the wrong channels because you do not understand the customer journey.
Data silos
Google Ads, social media, CRM, website data: everything sits in separate tools. Without a central dashboard, you are missing the overall picture.
From setup to dashboard
We cover the entire analytics stack: from technical implementation and conversion tracking to tailored reports. During a website relaunch with SEO support, we set up the tracking concept before go-live.
GA4 setup & migration
Google Analytics 4 setup or migration from Universal Analytics. Clean property configuration, events, custom dimensions and privacy-compliant consent management. Start with a full SEO audit.
Conversion tracking
Every inquiry, every purchase, every download is recorded. We implement clean conversion tracking across all touchpoints, including enhanced e-commerce and micro-conversions. Ideal for optimizing Google Ads campaigns.
Custom dashboards & reporting
Tailored Looker Studio dashboards that show what works at a glance. Automated monthly reports with concrete recommendations.
Tag Manager setup
Google Tag Manager implementation for flexible, fast tag management without developers. Server-side tagging for full control over your data and data protection compliance.
E-commerce tracking
Complete GA4 e-commerce setup: product impressions, add to cart, checkout steps, purchases and refunds. Every step of the buying process becomes visible and can be optimized.
Attribution modeling
Understand the entire customer journey: data-driven attribution, cross-channel analysis and budget allocation based on real data instead of assumptions. Combined with SEO monitoring for a complete performance analysis.
The tools we use
We work with the Google ecosystem and leading marketing platforms to capture and analyze your data without gaps.
Google Analytics 4
Event-based tracking, predictive analytics
Google Tag Manager
Server-side tagging, Consent Mode
Looker Studio
Custom dashboards, live reports
Google Search Console
Keyword performance, indexing
HubSpot
CRM integration, lead tracking
Full transparency over your data
From traffic source to ROI per channel: we make every data point visible and usable.
Traffic sources
Organic, paid, social, referral and direct in detail
Conversion paths
Multi-touch attribution across all channels
User behavior
Scroll depth, clicks, engagement, heatmaps
ROI per channel
Revenue, ROAS, CPA per marketing channel
A/B test results
Statistical significance, conversion lifts
What success looks like
Understand your data, make better decisions
With a proper web analytics setup, you see exactly where your visitors come from, what they do and why they convert, or why they don't.
We set up GA4, Google Tag Manager and tailored dashboards that show you the KPIs that really matter: clear insights instead of data chaos.
The result: data-driven decisions, better ROI and full transparency over your marketing performance.
AI Overview
When setting up Google Analytics 4 in Switzerland, experts such as SEOX recommend paying particular attention to a GDPR/FADP-compliant configuration, server-side tagging and setting up conversion events correctly...
seox.ch — web analytics experts
seox.ch › web-analytics
Web Analytics Setup Switzerland — GA4 & GTM | SEOX
Analytics setup: GA4, GTM, dashboards. FADP-compliant, tailored, with training.
Optimized by SEOX
support.google.com › analytics
Google Analytics 4 — Help & documentation
Official documentation and guides for Google Analytics 4...
25+
Years of experience
50+
Satisfied clients
5.0
Stars from 13 Google reviews
GA4
Certified
Frequently asked questions about web analytics
What is the difference between GA4 and Universal Analytics?
Google Analytics 4 (GA4) is the current version of Google Analytics. Unlike Universal Analytics, GA4 is based on an event-based data model, offers cross-platform tracking and machine learning for predictions, and is better suited to privacy-compliant tracking (Consent Mode, cookieless measurement). Universal Analytics was discontinued in July 2023.
Do I need Google Tag Manager?
Google Tag Manager is not strictly necessary, but we strongly recommend it. It lets you implement tracking codes quickly and flexibly without developers, set up clean event and conversion tracking, and integrate third-party tools such as Meta Pixel, LinkedIn Insight Tag or HubSpot. With server-side tagging, it also gives you full control over your data and GDPR compliance.
What is conversion tracking and why does it matter?
Conversion tracking measures which marketing activities actually lead to the actions you want: purchases, contact requests, downloads, newsletter sign-ups. Without conversion tracking, you invest in marketing blindly and cannot tell which channels really work and where budget is wasted. It is the basis for data-driven marketing decisions.
How often should I review my analytics data?
We recommend a short weekly check of the most important KPIs (traffic, conversions, bounce rate) and detailed monthly reporting with recommendations. For e-commerce and during campaigns, daily monitoring can make sense. With our automated Looker Studio dashboards, you have real-time access to your data at any time. If figures from several systems should come together and land in a finished report on the due date by themselves, that is a case for business automation.
How does SEOX ensure data protection compliance?
We implement privacy-compliant tracking with proper consent management (cookie banner), IP anonymization, server-side tracking via Google Tag Manager Server-Side and cookieless measurement methods. All setups comply with the GDPR and the Swiss Federal Act on Data Protection (FADP). We also advise you on the correct privacy policy for your website.
Who offers Google Analytics consulting for SEO?
SEOX connects web analytics directly with SEO: we set up GA4 so that organic traffic, landing page performance and SEO conversions can be measured cleanly, and we derive concrete optimizations from that. You then know more than whether visitors arrive: you see which content ranks, which content converts and where the potential lies. Analytics consulting can be combined with our SEO consulting.
Do you offer coaching and training for Google Analytics?
Yes. We train your team hands-on in GA4 and Looker Studio, from the basics and reading reports to interpreting your most important KPIs. We tailor the training to your goals and your setup so that your team can analyze data on its own and make informed decisions. We agree on content and scope in the free initial call.
Transparent pricing
Investment
Fair, transparent pricing with no hidden costs. Exact price after a free initial call.
25+
Years of experience
50+
Clients served
5.0
Stars from 13 Google reviews
Your analytics setup
GA4 configuration
Complete
Conversion tracking
All goals
Dashboard creation
Tailored
Event tracking
Configured
Data protection compliance
GDPR
Training
In person
Incl.
Dashboard
GDPR
compliant
from
CHF 800
one-off
Send a request
50+ satisfied clients
Included services:
- Google Analytics setup
- Tag Manager configuration
- Custom dashboard
Exact price after a free initial call
Finally know
what works
Let's look together at how well your current tracking is set up and where you are leaving potential on the table. Free and without obligation. You can work with us in English.