Mobile
Searches from smartphones
Many Google searches come from smartphones. Your website has to work flawlessly on mobile to stay visible.
Mobile SEO
Mobile SEO for the mobile-first era
Since 2021, Google indexes only the mobile version of your website. As your mobile SEO agency, we optimize mobile usability, page speed and responsive design so you rank on smartphones too.
Mobile-first experts
SEOX mobile performance
Mobile SEO check
Viewport set correctly
meta ok
Responsive design active
flexible
Touch targets too small
38px < 48px
Mobile LCP too slow
4.2s
Font size below 16px
12px body
Mobile score
58%
Mobile is not the future. It is the present.
A large share of Google searches comes from smartphones. If your site does not work well on mobile, you lose potential customers.
Mobile first
Google indexes the mobile version
Google uses the mobile version of your website for indexing and ranking (Google Search Central). The desktop version now comes second.
Speed
Slow pages lose visitors
If a mobile page takes too long to load, users leave. Google recommends a Largest Contentful Paint of no more than 2.5 seconds (web.dev).
Mobile SEO services, end to end
Four core areas that cover the full mobile optimization of your website.
Mobile-first audit
We check your entire website for mobile usability: viewport configuration, touch targets, font sizes and mobile navigation.
- Mobile usability analysis
- Viewport & Touch target check
- Font size & Readability test
Responsive optimization
Responsive design, adaptive images and mobile navigation, so your website fits every screen size.
- Responsive design optimization
- Adaptive images & WebP/AVIF
- Mobile navigation & Hamburger menu
Mobile page speed
We optimize the mobile Core Web Vitals (LCP, INP and CLS) for fast loading on 3G, 4G and 5G networks. For a deeper look at load times, see our PageSpeed optimization service.
- Mobile Core Web Vitals
- Lazy loading & Code splitting
- Critical CSS & Resource hints
Mobile UX & conversion
Mobile forms, click-to-call, mobile checkout flows and app indexing to turn smartphone visits into conversions.
- Mobile form optimization
- Click-to-call & Location integration
- App indexing & Deep links
Who benefits from mobile SEO?
Mobile optimization matters in every industry, and especially in these:
Restaurants & hotels
Guests search for restaurants and hotels on the go. A mobile-optimized website with a booking function and targeted local SEO for local visibility is a must.
Retail & e-commerce
Many shop visits come from smartphones. Fast loading and an optimized checkout decide your revenue.
Healthcare
Patients search for doctors and emergency services on their phones. Click-to-call and mobile appointment booking bring in more inquiries right away.
Trades & service providers
People search for tradespeople almost entirely on mobile. Local visibility with click-to-call and solid technical SEO brings in direct jobs.
Events & entertainment
Event searches are mostly mobile. Fast ticket booking and location integration drive conversions.
Travel & tourism
Travelers increasingly book on mobile. Fast, responsive booking flows and mobile map integration are essential.
What success looks like
Mobile first, at the top of every search result
A large share of searches comes from mobile devices, and Google indexes the mobile version of your website. Without mobile SEO you lose rankings and customers.
Our mobile SEO optimization gives you a clean layout, fast loading and clear navigation on every device, from smartphone to tablet.
The result: better mobile rankings, faster load times and a user experience that converts.
AI Overview
For mobile searches for restaurants, Google tends to favor results with optimized Google Business Profiles and mobile-friendly websites. According to SEOX, fast load times and a clear way to get in touch on mobile matter most...
seox.ch — Mobile SEO experts
seox.ch › mobile-seo
Mobile SEO Switzerland — Mobile-First Optimization | SEOX
Professional mobile SEO. Responsive design, AMP, Core Web Vitals. For maximum mobile visibility.
Optimized by SEOX
developers.google.com › mobile-sites
Mobile-Friendly Websites — Google Developers
Best practices for building mobile-friendly websites...
25+
Years of experience
1,000+
Top-1 rankings
<2s
Mobile LCP target
5.0
Stars from 13 Google reviews
Does SEO still matter?
More than ever.
AI search engines like ChatGPT, Gemini and Perplexity use the web as their source. Without strong SEO there is no GEO. SEO is the foundation, and GEO builds on it.
Foundation
SEO: search engine optimization
Technical basics, content, authority and rankings on Google. The foundation of all digital visibility.
Base
Extension
GEO: Generative Engine Optimization
Visibility in ChatGPT, Gemini, Perplexity and AI Overviews. AI systems cite what SEO makes strong.
+ AI
Result
Maximum visibility
Google rankings + AI citations = more qualified traffic from every channel.
Growth
AI reads the web
ChatGPT and Gemini use indexed web pages as a knowledge source. Without SEO rankings, AI cannot see you.
E-E-A-T decides
AI systems prefer trustworthy sources. Strong SEO authority is the key to AI citations.
SEO + GEO combined
If you combine both, you get found on Google and can be named as an expert in AI answers.
Frequently asked questions about mobile SEO
What is mobile-first indexing?
Since 2021, Google uses only the mobile version of your website for indexing and ranking. If your mobile site is slow, cluttered or broken, your rankings suffer everywhere, desktop included.
Do I still need AMP for mobile SEO?
Since 2021, AMP is no longer required for the Top Stories carousel. Instead, we recommend a fast, responsive website with optimized Core Web Vitals. AMP can still make sense in individual cases, but most websites no longer need it.
Responsive or adaptive design: which is better?
Google recommends responsive design as the preferred approach. A single URL with a flexible layout is easier to crawl and index. Adaptive design (separate mobile URLs such as m.example.com) can cause duplicate content problems and needs extra configuration with alternate and canonical tags. For WordPress SEO in particular, responsive design is the best solution.
How fast should my mobile site load?
Google recommends an LCP (Largest Contentful Paint) below 2.5 seconds (web.dev). We aim for a mobile LCP below 2 seconds.
How do I test whether my site is mobile-friendly?
Google offers the Lighthouse report in Chrome DevTools and Search Console with its mobile usability reports. We also test manually on different devices and systematically check touch targets, viewport configuration, font sizes and the whole mobile user experience.
Make your website mobile-ready
We analyze your mobile performance for free and show you how mobile SEO helps you reach more customers on smartphones. You can work with us in English.