People looking for legal help often start on Google. If your firm isn't visible there, you lose potential clients to your competitors every day. We change that.
Despite excellent legal expertise, many firms can't be found on Google by potential clients. That costs you real money every day.
Potential clients search for “family lawyer Zurich” on Google & AI — and find your competitors. Most people seeking legal advice start their search online.
Legal keywords are among the most expensive on Google Ads. CHF 5,000/month for 100 clicks — with no guarantee of client inquiries.
Without an SEO-optimized presence, many cases go to firms that are more visible online — even when your expertise is stronger.
Four specialized services that make your firm visible on Google and bring in new client inquiries on an ongoing basis.
We get your firm into the top positions on Google for the key local search terms, such as "lawyer Zurich", "family lawyer Bern" or "employment law firm Basel".
We create high-quality articles that show your legal expertise and build trust. YMYL-compliant SEO content that convinces both Google and potential clients.
Many clients read reviews before getting in touch. We develop a privacy-compliant strategy for more positive Google reviews and professional reputation management.
We optimize your law firm website for conversions: from the site structure to contact forms and calls to action that turn visitors into client inquiries.
More and more people ask AI search engines for legal advice. With GEO, we make sure your firm appears as a competent source in AI answers.
Potential clients use AI for their first legal research. The firm that appears as a trustworthy source wins the first contact.
For legal keywords like "family lawyer Zurich", you pay CHF 15–50 per click on Google Ads. That quickly adds up to thousands of francs — with no lasting effect.
With law firm SEO, you invest once in lasting rankings that generate free client inquiries for months and years. The result: inquiries without a cost per click, unlike paid advertising.
Bonus: People seeking legal help trust organic results more than paid ads. The firm in organic position 1 is seen as the more competent one.
Six concrete benefits your firm gains from professional search engine optimization.
A steady flow of new client inquiries via Google — without ongoing ad spend. Every inquiry comes in organically and free of charge.
Professional review management builds trust. Many clients read reviews before getting in touch.
YMYL-compliant content with author profiles, qualifications and expertise signals — meeting all E-E-A-T criteria.
Become the first firm in your city that clients find in local Google searches and on Google Maps.
More and more people use AI for legal questions. With GEO optimization, your firm gets mentioned in AI answers too.
With analytics, we track every lead. You see exactly which keywords generate client inquiries — with a measurably higher ROI than Google Ads.
Our proven process for lasting visibility and a steady stream of new clients for your firm.
We analyze your current online visibility, identify the most lucrative legal keywords and assess the competition in your city and practice areas.
We optimize your firm's website technically (load time, mobile display, structure), set up your Google Business Profile and create local citations in lawyer directories.
We create E-E-A-T-compliant articles on your practice areas, optimize author profiles and build your online authority through link building on specialist legal portals.
We track rankings, traffic and client inquiries in real time. Monthly reports show you transparently how SEO grows your firm — measurable and easy to follow.
You'll find current starting prices on our pricing page. The exact price depends on the number of practice areas, the competition in your city and your goals. Every engagement starts with a free law firm SEO check.
We often see first improvements in local rankings after 4–8 weeks, especially from optimizing the Google Business Profile and local directories. For competitive keywords like "lawyer Zurich" or "family law Bern", expect 3–6 months for significant top positions. Unlike Google Ads, these rankings last — without ongoing click costs.
Legal content falls under Google's YMYL category (Your Money or Your Life): content that can affect people's health, finances or legal situation. Google assesses these pages especially strictly for Experience, Expertise, Authoritativeness and Trustworthiness. Law firm websites need verified author profiles, proof of bar admission and high-quality expert content to rank.
Definitely. After the build-up phase, SEO delivers a steady flow of organic traffic without click costs. Your visibility remains even when you stop spending on ads.
Family law, employment law, criminal law, tenancy law and inheritance law in particular have high search volume on Google. Specialized areas like IT law, medical law or corporate law also offer great potential, because online competition is lower there and you can win particularly valuable client inquiries. For each firm, we analyze which practice areas have the greatest SEO potential.
Extremely important: many potential clients read online reviews before contacting a firm. Positive Google reviews build trust and are also a direct ranking factor for local search results. We help you with a privacy-compliant review strategy that respects attorney-client confidentiality while systematically building positive reviews.
We analyze free of charge how visible your firm is on Google — and show you how to win more client inquiries through organic search.