A relaunch decides whether you stay visible on Google and in AI answers, and whether enquiries afterwards land cleanly in your workflows. We support your website migration with data: from the SEO IT audit and URL mapping to 301 redirects and checks after go-live.
A relaunch is the chance to set up search, workflows and data together from scratch. If you only renew the design, you carry over old mistakes and put visibility at risk that took years to build.
Even after almost three years, 17% of the domain moves studied had not recovered their organic traffic (Search Engine Journal, 2025). The study covers domain changes; traffic figures are tool estimates.
Without clean redirects and URL planning, you risk temporary or even permanent ranking losses. That is why every old URL gets exactly one new address from us, and every redirect is tested.
We deliver content server-side so AI crawlers can read it without JavaScript, and we plan structure, schema and citable building blocks into the template from the start.
Four phases for an SEO-safe website relaunch, from the SEO IT audit to checks after go-live. If you want to check things yourself, use our website relaunch checklist.
We record the SEO status quo of your existing website with a thorough SEO audit and build the data basis for the relaunch: which pages carry rankings, backlinks and enquiries.
During the launch we are there live, check every critical point and step in immediately if something goes wrong.
Complete 301 redirects, so the link equity and rankings of the old pages carry over to the new ones.
After the launch we use professional SEO Monitoring to watch rankings, indexing and errors, and we react immediately to any deviation.
The goal of the relaunch is more than a new website: a workflow that works and can be measured from the first search to the signed order.
We do not simply carry over every old page. First we analyze, page by page, which Search Console queries and which AI questions it appears for today, and redesign the landing page around that search intent. More on this on the prompt mapping page and in our guide Reverse search intent engineering: deriving search intent from Search Console data.
Server-side rendering, so AI crawlers can read the content without JavaScript. GEO requirements go into the templates from the start: clear structure, structured data and citable building blocks. More on agent readiness and GEO.
Enquiries and customer sign-ups land automatically as contacts in bexio, including a duplicate check, and are passed on to your CRM. We implement this together with, among others, the developers of our partner company Lensio AG. More on bexio automation and Business Automation.
We measure up to the order, not just up to the form: tracking concept before go-live, consent, handover to the CRM and analysis of which channel brings orders. More on Web Analytics and conversion optimization.
Every step has a document and a check. We guarantee that we implement everything correctly from a technical standpoint: URL mapping, redirects and tests before and after go-live. How quickly Google and AI systems pick up the new website is outside our control.
Inventory of all URLs, rankings, backlinks and enquiries. Output: audit report.
A data-based decision for each page. Output: matrix of old page, intent, decision.
Every old URL with exactly one destination. Output: verified 301 mapping.
Structure, schema, server-side rendering and citable building blocks. Output: specifications for design and development.
Tracking concept, consent, forms connected to bexio and CRM. Output: tested data flow.
Tests on go-live day and check reports after 30, 60 and 90 days. Output: go-live log.
What it costs: SEO relaunch support starts from CHF 2,500 for smaller websites. Larger projects with an extensive URL structure and an international setup range between CHF 5,000 and CHF 15,000. The exact price depends on the number of URLs, the complexity of the migration and the monitoring period you want. Every project starts with a free initial consultation.
Any organization planning a website relaunch should involve SEO from the start. These are the industries we work with most often:
Company websites with hundreds of pages need complete URL mapping and a clean redirect strategy during a relaunch.
Online shops with thousands of product pages, categories and filters are especially vulnerable to ranking losses during a relaunch.
News portals and magazines with large archives need special care when migrating content and URLs.
B2B websites with complex service pages and landing pages quickly lose valuable long-tail rankings in a relaunch.
Associations and organizations with structures that have grown over time and many subpages benefit most from an SEO-supported migration.
Universities and education providers with extensive course and information pages need a careful URL and content migration.
After go-live we check indexing, 404 errors, the rankings of your most important pages, AI visibility and the enquiries in your CRM. We fix deviations immediately, using SEO Monitoring and AI visibility measurement.
With our SEO relaunch support we check all critical factors before, during and after go-live: URL mapping, redirect chains, canonical tags, internal linking and technical performance.
Traffic dropped after your relaunch? We analyze that case too: redirects, crawling, indexing and content, with a clear recovery plan. To narrow down the cause yourself, see our guide on the causes of a traffic drop.
* SISTRIX visibility index Switzerland for gentlemensclinic.ch, Jan 27, 2025 to Nov 2, 2026, during the relaunch and ongoing support. The other values are an example view.
SEOX has supported over 50 relaunches, including these two projects.
The old website and its URLs were moved to a new design with new content and a structure that LLMs can read more easily. During the relaunch and ongoing support, the SISTRIX visibility index for Switzerland rose from 0.1214 (Jan 27, 2025) to 1.1246 (Nov 2, 2026).
Relaunch support for Switzerland's local search platforms.
Planning a relaunch, or has it already happened? We look at your situation in a free call. You can work with us in English.
What to check before, during and after go-live.
Use search data before the relaunch to decide which intent each page should serve.
The technical checkpoints that also matter in a relaunch.
Which structured data to plan for in a relaunch.
How AI systems technically read your new website.
Measure and improve the performance of the new templates.
Prepare your relaunch for AI agents.
Plan templates with citable building blocks.
An SEO relaunch needs four things: an inventory of all URLs with their rankings and backlinks, a decision for each page based on search intent, a complete 301 redirect plan and checks after go-live. On top of that come AI-readable templates and tracking that measures all the way to the enquiries in your CRM.
As early as possible, ideally in the concept phase. The later SEO is involved, the more expensive and time-consuming corrections become. The most common mistakes happen when SEO is only brought in after the launch. SEO should already be part of the information architecture and the URL concept.
No. For each page we first check which search queries and AI questions it appears for today and what intent lies behind them. Then we decide: keep, merge, redesign or redirect. The result is fewer, better-targeted landing pages, and no page with rankings gets lost unnoticed.
Every old URL gets exactly one new destination via a 301 redirect. We build the mapping from the complete URL inventory, resolve redirect chains and test all redirects before and after go-live. We record the result in a log, so every decision stays traceable.
A CMS change, for example from WordPress to Webflow or from Typo3 to WordPress, can be done cleanly if the URL structure is mapped, all 301 redirects are in place and the on-page elements such as titles, meta descriptions and headings are carried over. We have supported over 50 relaunches.
A domain change needs more than URL redirects: the change of address in Google Search Console, updates to profiles, directory listings and important backlinks, and a clear description of the new brand, so that Google and AI systems connect the old and new domain correctly. If several brands are involved after an acquisition, we first clarify the brand architecture.
We make sure content is delivered server-side (server-side rendering), so AI crawlers can read it without JavaScript. When building the templates, we already plan structure, structured data and citable building blocks such as direct answers, FAQ and tables, instead of retrofitting them later.
Yes. We connect forms and customer sign-ups to your workflows: an enquiry is checked for duplicates, created automatically as a contact in bexio and processed further in the CRM. We implement this together with, among others, the developers of our partner company Lensio AG.
Slight fluctuations after go-live are normal. For larger drops we immediately check redirects, crawling and indexing, find the cause and fix it. If the relaunch has already happened and traffic has dropped, we can also analyze the case afterwards and create a recovery plan.
We analyze your current website for free and show you which pages carry rankings and what needs to happen in the relaunch for SEO and AI visibility.