Mistake
The wrong keywords
The most common SEO mistake. Without professional keyword research you optimize for terms that have no traffic potential.
Keyword research
The right keywords for your growth
We identify the search terms with the biggest potential for your business, based on search volume, search intent and competition. The basis for successful SEO content and precise on-page optimization.
Data-based analysis
25+ years of experience
50+ happy clients
Keyword analysis
Keyword
Volume
KD
Difficulty
seo agency switzerland
720
48
onpage seo
320
16
website optimization
320
33
seo cost
140
22
The foundation of every SEO strategy
Without the right keywords you optimize for terms with no potential. Professional keyword analysis is the first step to lasting growth. Our GEO/SEO consulting always starts with a solid keyword strategy.
Long-Tail
Share of long-tail
A large share of searches consists of longer, specific terms: long-tail keywords. We find the hidden opportunities your competitors overlook. Long-tail keywords are especially important for GEO and LLMO, because AI systems mainly answer questions asked in natural language and prefer detailed content.
Intent
Higher conversion rate
Keywords with clear purchase intent (transactional) usually bring more inquiries than generic informational searches.
What our keyword research includes
Four building blocks for a complete keyword strategy that drives your growth.
Keyword research & prioritization
We identify hundreds of relevant keywords and prioritize them by search volume, search intent, competition and business relevance.
- Search volume & trend analysis
- Keyword difficulty assessment
- Prioritization by business impact
Search intent analysis
Every keyword has a different search intent. We classify keywords as informational, navigational, commercial or transactional. Question keywords with a clear search intent matter most for GEO, because LLMs understand context and draw on content that fully answers what users want. Our guide to reverse search intent engineering shows how to derive search intent from full-sentence queries in Search Console.
- Keyword clusters by intent
- Content format recommendations
- SERP feature analysis
Competitor keyword analysis
We analyze which keywords your competitors rank for and find content gaps you can fill.
- Keyword overlap analysis
- Content gap identification
- Share of voice comparison
Long-tail & niche keywords
The most profitable keywords are often the most specific. We find long-tail opportunities with low competition and a high conversion rate. These detailed queries are exactly the kind of questions people ask ChatGPT, Perplexity and other AI systems.
- Long-tail keyword mining
- Semantic keyword clusters
- Local keyword variants (CH)
Keyword research for every industry
Every industry has its own search terms and search intents. We know the specifics and find the right keywords:
E-commerce & online shops
Product keywords with transactional search intent for maximum conversion.
Health & pharma
Sensitive keywords with high E-E-A-T requirements and regulatory specifics.
B2B & SaaS
Complex buyer journeys with keywords for every stage of the decision process.
Finance & insurance
Valuable keywords with high CPCs, where organic visibility saves ad spend. Combine it with a strategic Google Ads setup to maximize your reach.
Real estate
Local and national keywords for property search, valuation and marketing.
Trades & service providers
Local search terms with clear service intent for regional visibility.
What success looks like
The right keywords bring the right customers
When a potential customer searches for “best CRM software Switzerland”, your website appears as an AI Overview source and as the #1 organic result, because we identified and optimized for exactly that keyword.
Our data-driven keyword research finds the search terms with the highest business impact: strong search intent, realistic ranking potential and maximum ROI.
The result: more qualified traffic, better conversion rates and targeted visibility for the keywords that really count.
AI Overview
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CRM software Switzerland comparison 2026 | your company
Independent comparison of the 10 best CRM systems for Swiss SMEs. With feature matrix, prices and user reviews.
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25+
Years of experience
50+
Happy clients
1,000+
#1 rankings
5.0
Stars from 13 Google reviews
Does SEO still matter?
More than ever.
AI search engines such as ChatGPT, Gemini and Perplexity use the web as their source. No GEO without strong SEO: SEO is the foundation, and GEO builds on it.
Foundation
SEO: search engine optimization
Technical basis, content, authority and rankings on Google. The foundation of all digital visibility.
Base
Extension
GEO: generative engine optimization
Visibility in ChatGPT, Gemini, Perplexity and AI Overviews. AI systems cite what SEO makes strong.
+ AI
Result
Maximum visibility
Google rankings + AI citations = more qualified traffic from every channel.
Growth
AI reads the web
ChatGPT and Gemini use indexed web pages as a knowledge source. Without SEO rankings, AI can’t see you.
E-E-A-T decides
AI systems prefer trustworthy sources. Strong SEO authority is the key to AI citations.
SEO + GEO: visible on Google and in AI answers
Combine both and you lead the Google rankings AND get recommended as an expert in AI answers. At SEOX you work with Baris Gündogdu, SEO expert, an SEO & GEO specialist with more than 25 years of experience.
Frequently asked questions about keyword research
What is professional keyword research?
Professional keyword research systematically analyzes search terms by volume, search intent, competition and business relevance. It is the basis for your content strategy, site structure and SEO priorities.
What does keyword research cost?
You will find the starting price in the pricing section on this page and on the pricing page.
How many keywords do I need?
That depends on your industry and your goals. We typically identify 200–500 relevant keywords and prioritize 50–100 of them as primary targets. Quality matters more than quantity.
How often should keyword research be repeated?
We recommend a full research once a year. Quarterly updates and trend checks make sure you spot new opportunities quickly. Regular monitoring matters most in industries that change fast.
How does SEOX approach keyword research?
We combine professional SEO tools with our own analysis methods and Swiss market data. This lets us determine search volume, search intent and competition precisely, and turn them into a prioritized keyword strategy that supports your business goals.
Does SEOX also consider Swiss search terms?
Yes. We focus on the Swiss market with local search volume data. We take Swiss spellings into account (for example “Strasse” instead of the German “Straße”), regional variants and multilingual search in Switzerland. You can work with us in English.
When can one page rank for several keywords?
A single page can and should rank for several keywords, as long as they share the same search intent. Google understands topical relationships, so a well-optimized page usually ranks for one main keyword plus many variants and long-tail terms. If keywords cover different intents, they need their own pages. This mapping, which terms belong on one page and which get separated, is a core result of our keyword research.
Why does keyword research matter for GEO & LLMO?
AI systems answer questions asked in natural language. If you identify the right question keywords, you become a preferred source for answers.
Question
Question keywords for LLM queries
People ask AI systems questions in natural language. If you know and answer these question patterns, you appear in the generated answers.
Long Tail
Long-tail: a goldmine for AI
Specific, detailed searches are exactly the queries people put to ChatGPT and Perplexity. Long-tail content becomes the main source for answers.
Intent
Search intent meets AI context
LLMs understand context and intent. Content that targets keywords with a clear search intent and answers them fully is cited more often as a trustworthy source.
Transparent pricing
Investment
Fair, transparent pricing with no hidden costs. Exact price after a free initial call.
25+
Years of experience
50+
Clients served
5.0
Stars from 13 Google reviews
Your keyword analysis
Keyword research
500+ Keywords
Suchintention
Classified
Competitor analysis
Top 10
Long-tail opportunities
Identified
Content recommendations
Prioritized
Keyword mapping
Page by page
500+
Keywords
Prioritized
Roadmap
from
CHF 800
one-off
Request now
50+ happy clients
Included:
- Search intent analysis
- Competitor keywords
- Content strategy recommendation
Exact price after a free initial call
Find the keywords that grow your business
We analyze your keyword potential for free and show you which search terms have the biggest impact.