Publishers, online magazines and content platforms live on traffic, reach and ad revenue, and AI search engines are changing the rules right now. If you get cited as a trusted source in Google News, AI Overviews and AI answers, you win; everyone else loses reach. SEOX positions your publication where readers and AI are searching, with news SEO, E-E-A-T and LLMO.
Despite outstanding editorial expertise, potential readers can't find many newsrooms & magazines on Google. That costs you real money every day.
Readers search for “business news Switzerland” on Google & AI, and find your competitors. Most readers start their search online.
Competitive topic keywords are among the most expensive on Google Ads. CHF 5,000/month for 100 clicks, with no lasting reach.
Without an SEO-optimized presence, many readers go to newsrooms & magazines that are more visible online, even when your editorial quality is superior.
Four specialized services that make your publication visible on Google and bring in a steady stream of new readers and reach.
We get your publication into the top positions on Google for the key search terms of your sections: in organic search, in Google News and in the Discover feed.
We optimize high-quality articles that show your editorial expertise and build trust. E-E-A-T-compliant SEO content that convinces both Google and your readers.
Many readers check reviews before getting in touch. We develop a privacy-compliant strategy for more positive Google reviews and professional reputation management.
We optimize your publication's website for maximum conversion: from the website structure to newsletter sign-ups and calls to action that turn visitors into returning readers and subscribers.
More and more people get their information from AI search engines. With GEO, we make sure your publication appears as a cited, trusted source in AI answers.
More and more people use AI for their first research. Whoever gets cited as a trusted source wins reach and the first contact.
For competitive topic keywords like "business news Switzerland", you pay CHF 15–50 per click on Google Ads. That quickly adds up to thousands of francs, with no long-term effect.
With news SEO, you invest once in lasting rankings that generate free traffic and returning readers for months and years. The result: traffic without a cost per click, unlike paid advertising.
Bonus: Readers trust organic results more than paid ads. A publication ranking #1 organically is perceived as the more credible one.
Six concrete benefits your publication gains from professional search engine optimization.
A steady flow of new readers through Google, with no ongoing ad costs. Every visit comes in organically and free of charge.
Professional review management builds trust. Many readers check reviews before getting in touch.
E-E-A-T-compliant content with author profiles, journalistic credentials and source signals, meeting all the criteria for editorial authority.
Become the first publication in your region that readers find in regional Google searches and in Google News.
More and more people use AI for their research. With GEO optimization, your publication gets cited in AI answers too.
With analytics, we track every visit. You see exactly which keywords bring in readers, with a measurably higher ROI than Google Ads.
Our proven process for lasting visibility and steadily growing reach for your publication.
We analyze your current online visibility, identify the editorial keywords with the most reach and assess the competition in your market and your sections.
We optimize your publication's website technically (load time, mobile display, structure, Google News integration) and ensure clean indexing and crawlability of your articles.
We create E-E-A-T-compliant articles for your topic sections, optimize author profiles and build your online authority through link building on specialist editorial portals.
We track rankings, traffic and readership in real time. Monthly reports show you transparently how SEO is growing your publication, measurable and easy to follow.
Current starting prices are listed on our pricing page. The exact price depends on the number of your topic sections, the competitive situation in your city and your goals. Every engagement starts with a free SEO check for publishers.
We often see first improvements after 4–8 weeks, especially through news SEO and optimizing existing evergreen articles. For competitive topics, we expect 3–6 months to reach significant top positions. Unlike Google Ads, these rankings last, with no ongoing click costs.
Google and AI systems evaluate editorial content especially strictly by Experience, Expertise, Authoritativeness and Trustworthiness. Journalistic content in particular has to prove its credibility. Publisher websites need verified author profiles, transparent sourcing and high-quality, well-researched content to appear as a cited source in Google News, AI Overviews and AI answers.
Definitely. After the build-up phase, SEO delivers a steady flow of organic traffic without click costs. That's how you build a returning readership.
Business, politics, culture, sports and lifestyle in particular have high search volume on Google. Specialized sections such as tech, travel or health also offer great potential, because online competition there is lower and especially valuable, recurring traffic can be generated. We analyze individually for each publisher which sections have the greatest SEO potential.
Extremely important: perceived credibility decides whether readers trust a publication and whether Google and AI systems cite it as a source. A strong reputation, transparent author profiles and reliable sources increase trust and also work indirectly as a ranking factor. We help you make your editorial authority visible and build positive feedback systematically.
We analyze for free how visible your publication is on Google, and show you how to win more readers and reach through organic search.