Get recommended in AI answers

GEO optimizes your content for AI systems such as ChatGPT, Google Gemini and Perplexity. While traditional SEO focuses on Google rankings, GEO makes sure your brand appears prominently in AI-generated answers and is cited as a trusted source. For a practical start, see our guide GEO optimization in 7 steps.

SEO is about rankings on Google, GEO is about presence in AI answers. The key difference: with GEO, often only a few sources that are rated as especially trustworthy get named at all, so the competition is tougher. We combine both approaches for visibility in every search channel.

The terms overlap: LLMO (large language model optimization) optimizes your content for language models such as ChatGPT, Gemini, Claude and Perplexity. AEO (answer engine optimization) targets the direct answer and citation in answer engines. GEO (generative engine optimization) brings both together and connects them with classic SEO. Technically, the goal is always that RAG systems (retrieval-augmented generation) find and name your brand as a reliable source.

According to Gartner (forecast from October 2025), 90% of B2B purchases will be handled through AI agents by 2028. Many Google searches already end without a click. AI systems usually name only a few providers, and if you are missing there, you are not even considered. Swiss SMEs benefit especially through local relevance and real expertise.

First improvements in AI answers show after 4–6 weeks. Significant visibility gains usually follow after 3–4 months. The process is iterative, because AI algorithms keep evolving.

We measure AI-specific metrics: how often your brand is mentioned in AI answers (ChatGPT, Gemini, Perplexity) and cited as a source (share of voice in AI answers), plus all classic SEO KPIs (rankings, organic visibility, traffic). Ongoing monitoring of your AI visibility runs through our tool aimaco.ai.

Each platform has its own priorities: Google Gemini prioritizes sources with a strong classic SEO position and structured data. ChatGPT favors information-dense content with clear structure. Perplexity focuses on freshness and a variety of sources. Our strategy accounts for these differences platform by platform.

Complete Schema.org markup (especially Organization, Service, FAQ, Review), a clearly structured heading hierarchy (H1–H6), semantically correct HTML, detailed fact-based content with sources, and well-built tables and lists that make data extraction easier.

You will find the starting price for SMEs in the pricing section on this page and on the pricing page. Larger projects are quoted individually. Every engagement starts with a free audit and strategy call to understand your specific requirements and potential. How the costs are made up is explained in our guide What does GEO cost in Switzerland?

Information-heavy B2B industries with complex offerings benefit most, along with e-commerce in specific product categories and consulting services. The strongest effects show for companies with complex products or services that AI answers explain in detail.

Focusing on keyword density instead of information quality. Neglecting structured data and semantic markup. Not covering user intents well enough. No monitoring of AI visibility. Optimizing for only one AI system (e.g. only ChatGPT instead of Gemini and Perplexity as well).

Specialized providers for answer engine optimization (ChatGPT, Perplexity, Google AI Overviews, Gemini) are still rare in Switzerland. SEOX focuses on exactly this discipline: we combine classic SEO with GEO/LLMO instead of treating AI visibility as an isolated project. That way your brand gets named where customers increasingly do their research — in the answers of AI systems.

SEOX works mainly with Swiss SMEs and aims the optimization specifically at ChatGPT, Perplexity and Gemini. We analyze which questions your target group asks AI, and structure your content so the models cite you as a source. Every engagement starts with a free audit that shows where your SME stands in AI answers today.

Yes. Since 2026, ads can be booked in ChatGPT, and Switzerland is available as a target region. That is something different from GEO: an ad runs as long as there is budget, while organic mentions stay. The paid channel is mainly useful as a data source: within a few weeks it shows which questions people actually click on, and so it provides the topic list for the organic work. More on our ChatGPT Ads page.