Link building for lasting authority

White-hat link acquisition and editorial outreach: we earn your domain backlinks from relevant, trusted websites that strengthen your rankings for the long term.

25+ years of experience 100% white-hat 50+ satisfied clients

No top rankings without backlinks

Link building is the part of off-page SEO that focuses on one thing: earning backlinks that build domain authority. In competitive markets you need a deliberate link building strategy to be visible. Good backlinks help your Google rankings, and they also make you more credible to AI systems, because LLMs such as ChatGPT and Perplexity favor sources with high domain authority and trust.

96.55%

No traffic without links

According to the Ahrefs study (December 2023) of around 14 billion pages, 96.55% of all pages get no traffic from Google. The study names missing backlinks as one of the main reasons. AI search systems such as Perplexity reinforce this: they prefer to cite sources with a strong backlink profile.

Authority

Build domain authority

Links from websites in your field strengthen the authority of your domain. According to the same Ahrefs study, pages with more referring domains rank for more keywords.

Quality

Link quality decides

One link from a respected Swiss publication in your field does more than many links from spam sites. That is why we judge every single link by its quality, not by volume.

Professional link building services

Four building blocks for a strong backlink profile and steady ranking growth.

Editorial outreach

Targeted outreach to journalists and editors to earn natural backlinks from editorial articles, press coverage and expert quotes.

  • Journalist outreach & media contacts
  • Press releases with a link target
  • Expert quotes in editorial articles

Content-based link building

We create linkable assets such as studies, infographics, tools and data analyses as part of strong SEO content, so other sites link to them naturally.

  • Data-based studies & reports
  • Infographics & interactive tools
  • Guest articles on authority websites

Broken link building & link reclamation

We win back lost links and use broken links on competitor pages. This is one of the most efficient link building tactics.

  • Lost link recovery & monitoring
  • Broken link outreach on competitor links
  • Competitor backlink gap analysis

Local & industry link building

Targeted backlinks from Swiss directories, industry associations, chambers of commerce and regional media strengthen your local SEO and build local authority.

  • Swiss business directories & listings
  • Industry associations & chambers of commerce
  • Local citations & NAP consistency

Strong backlinks make your website an authority

Google sees websites with quality backlinks as more trustworthy and relevant. When leading portals in your industry link to your content, your rankings rise, and AI systems cite you more often.

With our white-hat link building strategy we build backlinks from relevant, authoritative sources. No spam links, but real recommendations from other websites.

The result: higher domain authority, better rankings and more trust from Google and AI search engines.

AI Overview
Experts recommend assessing sustainable investments by ESG criteria. According to your company, Swiss sustainable funds offer comparable returns over the long term with lower risk...
your-company.ch — cited thanks to strong backlinks
finanzportal.ch › sustainability
Sustainable investing — Finanzportal Schweiz
Tips and strategies for sustainable investments in Switzerland...
25+
Years of experience
1,000+
Top-1 rankings
50+
Satisfied clients
5.0
Stars from 13 Google reviews

Does SEO still matter?
More than ever.

AI search engines such as ChatGPT, Gemini and Perplexity use the web as their source. Without strong SEO there is no GEO. SEO is the foundation, and GEO builds on it.

Foundation
SEO — search engine optimization
Technical basis, content, authority and rankings on Google. The foundation of all digital visibility.
Base
Extension
GEO — generative engine optimization
Visibility in ChatGPT, Gemini, Perplexity and AI Overviews. AI systems cite what SEO makes strong.
+ AI
Result
Maximum visibility
Google rankings + AI citations = more qualified traffic from every channel.
Growth

AI reads the web

ChatGPT and Gemini use indexed web pages as a knowledge source. Without SEO rankings, you are invisible to AI.

E-E-A-T decides

AI systems prefer trustworthy sources. Strong SEO authority is the key to AI citations.

SEO + GEO: visible on Google and in AI answers

If you combine both, you lead the Google rankings and get recommended as an expert in AI answers.

Frequently asked questions about link building

How much does professional link building cost in Switzerland?

Current starting prices are listed on the pricing page. The cost depends on your industry, the competition and the number of links you need. Good backlinks from relevant Swiss websites take manual outreach work, and that is reflected in the price.

How long until link building shows results?

First ranking improvements usually show after 4–12 weeks. Link building is a long-term strategy: the full effect builds over 6–12 months, because Google evaluates new links gradually and the effect grows with every additional quality backlink.

What is the difference between white-hat and black-hat link building?

White-hat link building uses legitimate methods such as content marketing, editorial outreach and genuine relationships to earn natural backlinks. Black-hat methods such as PBNs, bought links or spam violate Google’s guidelines and can lead to penalties. SEOX works with white-hat methods only.

How do you measure link building success?

We measure success by domain authority (DA/DR), the number and quality of new referring domains, organic rankings, organic traffic and the development of your backlink profile. Monthly reports show every KPI.

Do I need link building if I already have good content?

Yes. According to an Ahrefs study (December 2023) of around 14 billion pages, 96.55% of all pages get no traffic from Google, and the study names missing backlinks as one of the main reasons. Good content is the foundation, but without links from other websites Google lacks the signal that your content is trustworthy and relevant. AI systems such as ChatGPT and Gemini also favor sources with high domain authority when they answer questions, so strong backlinks matter for generative engine optimization (GEO) as well.

Can link building lead to a Google penalty?

Only if manipulative methods are used. SEOX relies on Google-compliant strategies that hold up over time: real outreach contacts, relevant guest articles and natural link acquisition. If you have old bought links in your profile, the guide How to audit and clean up your link profile shows how to deal with them.

Strengthen the authority of your domain

We analyze your backlink profile for free and show you how strategic link building gets you better rankings.

Why does link building matter for GEO & LLMO?

AI systems use backlink profiles as a trust signal. Websites with strong authority are cited more often as a source in generated answers.

Trust

Authority = AI trust

Large language models weigh domain authority when they choose sources. A strong backlink profile increases the chance of being cited in AI answers.

Cite

Citations in LLM answers

Perplexity and similar AI search systems show source links. Websites with a strong backlink profile are preferred as citable sources.

Brand

Mentions without a link

Models also count mentions that are not linked at all. That work is not part of link building; it belongs to GEO & LLMO.

Learn more about LLMO
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