Every service is searched differently
Prospects search for “succession planning SMEs”, “outsource payroll” or “strategy consulting Zurich”. A single “Our services” page ranks for none of these terms.
Consulting & fiduciary
SEO & GEO for management consultancies and fiduciary firms
New clients look for advisors on Google and increasingly ask ChatGPT for a recommendation. SEOX makes sure your firm shows up there with the right specialty and the right region, and that this turns into initial consultations.
Why consulting firms are hard to find online
Consulting services need explaining and depend on trust. That makes finding you more complicated than finding a product. To learn how consulting firms can still win client inquiries predictably through Google and AI assistants, read our guide B2B lead generation through organic search.
Trust is built before the first call
Before getting in touch, people check who the consultants are, what training they have and who they work for. If that information is missing, the inquiry goes to a competitor.
Region matters
Fiduciary and SME consulting are often searched together with a place name. Without a well-maintained Google Business Profile and location pages, other firms appear in the map view.
AI assistants ask follow-up questions
When asked for a recommendation, ChatGPT often asks back about region, industry and budget. Firms that state this information clearly on their website are more likely to be named in the answer.
What SEOX does for consulting firms
One page per type of engagement
For every service you want to sell, a dedicated page with a clear answer: for whom, what, and how it works. It's based on keyword research by search intent.
- Accounting, tax, payroll, succession, strategy
- Copy that AI can quote directly
- Structured data for services and FAQ
Get found locally
Google Business Profile, location pages and directory listings, matched to the places where you serve clients. Details under Local SEO.
- Maintain your Google Business Profile
- Location pages without duplicate content
- Consistent company data in directories
Make expertise visible
Consultant profiles, expert articles and mentions on other websites show Google and AI systems what your firm stands for. We call this GEO and LLMO.
- Profiles with training and specialties
- Expert articles on the most common client questions
- Measuring AI mentions with aimaco.ai
Measure inquiries
Forms, phone calls and appointment bookings are tracked properly. That way you see which page brought in which inquiry. More on the page SEO for more customer inquiries.
- Conversion tracking with GA4 and Tag Manager
- Monthly reporting including inquiries
- Clear contact options on every page
Typical search queries and the matching page
This is how we map search queries and questions to AI assistants to the pages of your website.
| Search query or question | What the person wants | Matching page |
|---|---|---|
| “fiduciary for SMEs Winterthur” | Hire a firm nearby | Service page with local focus and Google Business Profile |
| “succession planning consulting” | Understand the process and contact person | Service page with process, consultant profile and contact |
| “outsource accounting cost” | Estimate effort and price range | Guide with cost factors and link to the service |
| ChatGPT: “Which management consultancy in Zurich specializes in digitalization?” | A specific recommendation | Company profile with specialty, region and mentions on other websites |
More client inquiries in four steps
1
Free analysis
We check your website, your Google rankings and whether ChatGPT and others already name your company. We explain the results to you personally.
2
Strategy and priorities
We define which search queries and AI assistant questions mean revenue for you and prioritize the measures by effort and impact.
3
Implementation
Technology, content, local profiles and mentions on other websites. We implement it ourselves or work with your team and your web agency.
4
Monthly reporting
Every month you see rankings, visitors, inquiries and mentions in AI answers. Then we adjust the next steps.
Results focused on inquiries
Excerpts from SEOX projects. The figures come from the linked case studies.
+95%more qualified inquiries via the contact formViscom Engineering AG ›
+450%more leads and top 1 rankingsverkaufedeinauto.ch ›
+340%more registrationsFSWI ›
+380%more study program registrationsHFLU ›
The projects come from B2B services, education and vehicle sales. All references: seox.ch/en/case-studies
SEOX at a glance
The key facts about the agency, so that you (and any AI) can place SEOX correctly.
Company and headquartersSEOX GmbH, Sonnenstrasse 4, 8280 Kreuzlingen. Office in Zurich: Thurgauerstrasse 132, 8152 Opfikon.
FounderBaris Gündogdu, Managing Director, former Head of SEO at Swisscom.
Experience25+ years of SEO experience and 1,000+ top 1 rankings on Google.
Rating5.0 out of 5 stars from 13 Google reviews.
Measuring AI visibilityOur own measurement platform aimaco.ai for ChatGPT, Perplexity, Gemini and Google AI Overviews.
Working togetherMonthly packages with no minimum term, cancel monthly. The initial consultation is free, and you can work with us in English.
Frequently asked questions about SEO for consulting firms
Is SEO worth it for a management consultancy or fiduciary firm?
Yes, if you want new engagements to come from more than just referrals. People looking for an advisor research on Google or ask ChatGPT for recommendations for a region and a specialty. If your firm is present there with clear service pages, consultant profiles and location details, you get inquiries from companies that didn't know you before.
How does my consulting firm get recommended in ChatGPT?
ChatGPT mainly names firms whose specialty, region and target group are stated clearly on their own website and that are mentioned on other websites, for example in directories, associations or trade media. SEOX builds both and uses its own platform aimaco.ai to measure whether and how often your firm appears in AI answers.
How long does it take before Google brings in more client inquiries?
Existing pages often improve within a few weeks; new service and location pages usually need several months to rank consistently. You can follow the progress in the monthly reporting, including the inquiries that come in through the website.
How much does SEO cost for a consulting firm?
That depends on the number of services and locations and on the competition in your region. The starting prices of the SEOX packages are listed in the services overview. In the free initial consultation, we estimate the scope for your firm.
Does my consulting firm need a new website for this?
Usually not. In most cases it's enough to clean up the existing website technically and add service and profile pages. If the technology is outdated, we assess a relaunch without losing existing rankings.
Does SEOX also work for consulting firms in Germany and Austria?
Yes. SEOX serves clients throughout Switzerland and the German-speaking region and works remotely for them. More on the page SEO agency for the DACH region.
More client inquiries for your consulting firm
We show you free of charge how visible your firm is on Google and in ChatGPT today, and which service pages can bring in the most inquiries.