SEO audit

SEO and GEO audit with strategy

Data instead of gut feeling: our SEO and GEO audit analyzes your website, your competitors and your market opportunities, and gives you a clear strategy for more visibility.

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50+ satisfied clients

SEOX audit dashboard

Performance

SEO

Accessibility

100

Best Practices

✓

HTTPS enabled & configured correctly

✓

Core Web Vitals passed

✓

Mobile-friendly & Responsive

✗

3 pages with missing meta descriptions

Structured data partly incomplete

Why an SEO audit?

No treatment without a diagnosis

An SEO audit is the starting point of every successful strategy. It shows where you stand, what is holding you back and where the biggest opportunities are. If your traffic has just dropped, start with our guide to the causes of a traffic drop.

Technology

Technical errors

Many websites have technical SEO issues that actively hold back rankings: slow loading times, crawl errors, pages that are not indexed.

Potential

Untapped potential

Many SMEs leave organic visibility on the table. An audit uncovers the keywords and topics your competitors already own.

Plan

Clear priorities

An audit shows which measures have the biggest impact, so your budget goes first to where it achieves the most.

Your audit report

Over 200 checkpoints. One clear report.

Our SEO and GEO audit checks your website systematically for technical errors, content gaps and market opportunities. You get a detailed report with prioritized actions.

From Core Web Vitals to crawlability and indexing to a content gap analysis against your competitors, we leave nothing out.

The result: a clear roadmap with quick wins and long-term measures for sustainable growth.

SEO health score

Technical SEO

Crawlability

92%

Indexing

71%

Page speed

88%

Content & keywords

Content score

65%

Keyword coverage

42%

Backlink profile

58%

What we do

What our SEO audit includes

Four building blocks for a complete picture of your SEO situation and a well-founded strategy.

Technical SEO audit

We analyze the technical health of your website: Core Web Vitals, crawlability, indexing, site structure and security, with over 200 checkpoints. A thorough analysis for technical SEO and on-page optimization.

Core Web Vitals & Page speed
Crawlability & Indexing
HTTPS, site structure & internal linking

Competitor analysis

We compare your website systematically with your main competitors. Content gaps, backlink comparison and market positioning are laid out clearly.

Content gap analysis
Backlink comparison
Keyword overlap & Market positioning

Keyword & market analysis

We identify the keywords with the most potential for your business and evaluate search volume, search intent and competition systematically. Professional keyword research as the basis for your success.

Search volume & Search intent
Long-tail potential
Local vs. national keywords

Strategy & roadmap

From the audit data we build a prioritized strategy with quick wins and long-term goals, including KPI definitions and a measurable timeline. Ongoing tracking through SEO monitoring.

Prioritized action plan
Quick wins & long-term goals
KPI definition & Timeline

Industries

Who benefits from an SEO audit?

An SEO audit pays off for any business that wants to be found online. These industries benefit most. If you already work with an agency, we can also use the audit as an independent second opinion on the SEO work so far.

E-commerce & online shops

Technical errors cost revenue. An audit uncovers crawl problems, duplicate content and missed ranking opportunities.

Health & pharma

In regulated industries, trust is what counts. An audit strengthens E-E-A-T signals and technical quality.

B2B & SaaS

Complex buyer journeys need a solid content strategy. The audit shows where you lose leads.

Finance & insurance

High CPCs make organic visibility especially valuable. An audit finds the most efficient ranking opportunities.

Real estate

Local and national visibility matter equally. The audit addresses both systematically.

Trades & service providers

Many tradespeople's websites have basic technical problems. An audit lays the groundwork for local rankings.

What success looks like

Find every problem before it costs you rankings

Our SEO audit with over 200 checkpoints uncovers the technical, content and structural weaknesses of your website, from missing meta tags to crawl errors.

After the audit you get a clear action plan with prioritized recommendations: what to do first, what has the biggest impact and what it costs.

The result: full transparency about the state of your website and a concrete roadmap to better rankings.

seo audit check website

AI Overview

According to SEOX GmbH, a professional SEO audit covers over 200 checkpoints across technology, content, backlinks and user experience. Core Web Vitals, indexing status and E-E-A-T signals matter most...

seox.ch — SEO audit experts

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SEO Audit Switzerland — 200+ checkpoints | SEOX

SEO audit for Swiss companies. Technical analysis, content review, backlink profile. A clear report with an action plan.

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searchengineland.com › seo-audit-guide

The Complete SEO Audit Guide — Search Engine Land

Learn how to perform a comprehensive SEO audit step by step...

25+

years of experience

50+

satisfied clients

1,000+

keywords ranked #1

5.0

stars from 13 Google reviews

SEO & GEO

Does SEO still matter?
More than ever.

AI search engines such as ChatGPT, Gemini and Perplexity use the web as their source. Without strong SEO there is no GEO. SEO is the foundation, and GEO builds on it.

Foundation

SEO — search engine optimization

Technical basics, content, authority and rankings on Google. The foundation of all digital visibility.

Base

Extension

GEO — Generative Engine Optimization

Visibility in ChatGPT, Gemini, Perplexity and AI Overviews. AI systems cite what SEO makes strong.

+ AI

Result

Maximum visibility

Google rankings + AI citations = more qualified traffic from every channel.

Growth

AI reads the web

ChatGPT and Gemini use indexed web pages as a knowledge source. Without SEO rankings you are invisible to AI.

E-E-A-T decides

AI systems prefer trustworthy sources. Strong SEO authority is the key to AI citations.

SEO + GEO combined

Combine both and you are found on Google and can be named as an expert in AI answers.

FAQ

SEO audit FAQ

How long does an SEO audit take?

A full SEO audit usually takes 5–10 working days, depending on the size of the website. You get a detailed report with prioritized actions, quick wins and a long-term roadmap. For urgent projects we also offer express audits within 3 days.

What does a technical SEO audit include?

A technical SEO audit analyzes Core Web Vitals, crawlability, indexing, site structure, internal linking, mobile-friendliness, HTTPS and security, structured data, canonical tags, hreflang and more. We check over 200 technical factors and document each one with a priority and a recommended action.

Do I need an audit if my website is new?

For new websites an audit is especially useful. It makes sure the technical basis is right before you invest in content and link building, so you avoid costly mistakes and start on solid ground. Many new websites have problems with indexing, canonical configuration or missing structured data. If a relaunch is coming up, the audit is the first step of our website migration support.

What is the difference between an SEO audit and a GEO audit?

An SEO audit focuses on classic Google rankings: technical factors, keywords, content and backlinks. A GEO audit (Generative Engine Optimization) also analyzes how well your content is set up for AI search engines such as ChatGPT, Perplexity and Google AI Overviews. At SEOX we combine both in one integrated audit.

What happens after the audit?

After the audit you get a prioritized roadmap with quick wins and long-term measures. We go through the results in a detailed workshop and can either support the implementation or take it over completely. Many clients start with the quick wins and see first improvements within a few weeks.

Does an audit help after a traffic drop?

Yes. The audit checks the technology, indexing, content and links of the affected pages and compares them with the pages that now rank above you. That way, causes such as technical changes, a relaunch or a Google update can be told apart. Our guide to the causes of a traffic drop shows how to narrow down the cause yourself first.

Proven results