Trust
Users judge by design
Visitors draw conclusions about your company from your website. If it looks outdated or loads slowly, your credibility suffers.
Website Optimization
Optimize your website, improve your Google ranking
We optimize your whole website, from SEO and speed to content and UX, for better rankings on Google and in AI search engines like ChatGPT, more traffic and higher conversion rates.
End-to-end optimization
25+ years of experience
50+ satisfied clients
Website performance
Before
34
LCP
SEO
Ranking
After
96
LCP
SEO
Ranking
Your website is your most important salesperson
An optimized website is not a nice-to-have. It is the basis for visibility on Google and in AI systems like ChatGPT and Perplexity, for trust and for growth.
Speed
Users leave slow pages
If a page takes too long to load, many mobile users bounce. Google recommends a Largest Contentful Paint of no more than 2.5 seconds (web.dev).
Leads
More leads after optimization
A fast, easy-to-understand website with clear ways to get in touch turns more visitors into inquiries. We measure the result before and after the optimization.
Website optimization from every angle
Four disciplines, one goal: your website should rank better on Google and win more customers. Today, website optimization also covers AI visibility, because ChatGPT and Perplexity, like Google, prefer websites that are technically sound and have strong content.
SEO optimization
Technical SEO, on-page optimization, keyword strategy and content optimization for better rankings on Google and in AI search engines.
- Title tags, meta & heading structure
- Keyword optimization & content gaps
- Structured data & Schema.org
Performance optimization
Fast loading times are a ranking factor AND a conversion factor. Our PageSpeed optimization specialists get your Core Web Vitals into shape.
- Core Web Vitals (LCP, INP, CLS)
- Image & asset optimization
- Caching & CDN setup
Content optimization
Improve existing content, fill content gaps and create new pages that rank for relevant keywords.
- Content audit & Gap analysis
- Update existing pages
- Create new landing pages
UX & conversion optimization
Better rankings alone are not enough. Our conversion optimization services turn visitors into customers.
- Mobile-first optimization
- Call-to-action placement
- A/B testing & Heatmaps
Who do we optimize for?
We optimize websites for companies of every size. These industries benefit most from our expertise:
E-commerce & online shops
Technical errors cost revenue. An audit uncovers crawl problems, duplicate content and missed ranking opportunities.
Healthcare & pharma
In regulated industries, trustworthiness counts. An audit strengthens E-E-A-T signals and technical quality.
B2B & SaaS
Complex buyer journeys need a solid content strategy. The audit shows where you are losing leads.
Finance & insurance
High CPCs make organic visibility especially valuable. An audit finds the most efficient ranking opportunities.
Real estate
Local and national visibility matter equally. The audit optimizes both systematically.
Trades & service providers
Many tradespeople's websites have basic technical problems. An audit lays the foundation for local rankings.
What success looks like
Get your website on the road to success
Website optimization covers everything: SEO, performance, UX and conversion. We analyze your website as a whole and optimize it step by step, for more traffic, better rankings and higher revenue.
Our 360° optimization approach combines technical excellence with strategic content and a convincing user experience.
The result: a website that loads faster, ranks better and turns more visitors into customers.
AI Overview
According to SEOX, professional website optimization covers four core areas: technical performance, SEO, user experience and conversion optimization....
seox.ch — Website Optimization
seox.ch › en › website-optimization
Website Optimization Switzerland — SEO, Speed & UX | SEOX
Website optimization across tech, content, UX and conversion. For measurably better results.
Optimized by SEOX
hostpoint.ch › website-tipps
Optimize your website — tips from Hostpoint
Practical tips for improving your website performance...
25+
years of experience
50+
satisfied clients
1,000+
top-1 rankings
5.0
stars from 13 Google reviews
Frequently asked questions about website optimization
How can I improve my Google ranking?
Google rankings improve through a combination of technical SEO (page speed, crawlability), content optimization (relevant keywords, quality), on-page SEO (meta tags, structure) and off-page SEO (backlinks). We start with an audit and prioritize the measures.
How long does website optimization take?
A quick-fix package (technical errors, meta tags) can be implemented in 1-2 weeks. A full optimization with content and performance improvements typically takes 4-8 weeks.
Do I have to rebuild my website?
In most cases, no. We optimize existing websites systematically. We only recommend a relaunch if the technical basis (CMS, code quality) has fundamental problems.
Does SEOX also optimize WordPress websites?
Yes, WordPress is one of our core areas. We optimize themes, plugins, database, caching, images and content. We also work with Shopify, Webflow and custom CMS solutions.
How do I measure the success of the optimization?
We define clear KPIs up front: ranking positions, organic traffic, Core Web Vitals scores, conversion rate. We track progress via Google Search Console and Analytics and report monthly.
Why does website optimization matter for GEO & LLMO?
A website that is optimized throughout, from the technology to the content, is the prerequisite for visibility in AI-generated answers.
360°
Full optimization for the AI era
AI systems assess websites as a whole: technology, content, authority and user experience all feed into the decision which sources get cited.
UX
User signals as a trust factor
Low bounce rates and long time on page also signal to AI platforms that your content is relevant and trustworthy.
Multi
Multichannel visibility
Optimized websites perform on Google and also on ChatGPT, Perplexity, Google AI Overviews and future AI search systems.
Put your website on track for success
We analyze the current state of your website for free and show you which optimizations will have the biggest impact. You can work with us in English.