Getting found on Google
Before we design anything, we decide which page targets which search term. Meta data, structured data, the sitemap and loading speed are part of the build, not something added later.
Web design as part of SEO and GEO work
Web design agency: websites that get found.
At SEOX, your website is part of our ongoing SEO and GEO work. We build it so that Google and AI assistants like ChatGPT can read it easily, and so that it takes work off your team's plate, for example with a custom booking flow instead of a standard shop checkout.
What your website gets with us
- A page structure based on search termsEvery page gets a main keyword before the design is created.
- Content AI assistants understandClear answers and structured data on every page.
- Processes right on the websiteBookings, sign-ups and inquiries without detours.
- Measurable from day oneTag Manager, GA4 and form events are set up at go-live.
Why we don't separate web design and SEO
For us, a new website is not a project that ends at go-live. It is the basis for the work that continues every month afterwards.
Showing up as a source in AI answers
ChatGPT, Gemini and Perplexity cite pages that answer a question clearly. We write and structure your content so it can serve as that answer. Our guide What is GEO? explains how this works.
Making processes simpler
A website can take work off your hands. At Notfallhandling, customers book courses through a custom booking flow, and the course dates come straight from the shop running in the background.
Growing after go-live
In our ongoing support, guides and new pages are added, and every month we review what the website delivers. That is why we deliberately keep the launch lean.
How a website project works at SEOX
Five steps from the first call to handover. After each step you know what is finished and what you need to approve.
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Audit, kickoff and data
We scan your current website and note what works well and what is missing. In the kickoff call we agree on goals and timeline. Then we collect everything we need: access to your domain, hosting, Analytics and Search Console, plus texts, images, logo and legal texts.
Result: an audit document and a fixed date by which you deliver the content. If content is missing, the go-live moves.
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Strategy: page structure and keywords
We plan which pages the site will have and which search term each page targets. If the new website replaces an old one, we create a redirect plan from every old URL to the matching new one, so existing rankings are not lost.
Result: a structure list for you to approve.
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Design and mock-up
We design the homepage and the templates for the other pages. You give feedback in two rounds, and we adjust the design.
Result: an approved design. Only then does the build start.
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Build, tracking and testing
We build the templates, create the pages and add the content, including meta data, structured data, sitemap and loading speed. Then we set up Tag Manager, GA4, the cookie notice and the events for forms and clicks. Finally, we test on desktop and mobile, check forms and redirects, and trigger the tracking with real clicks.
Result: a finished, tested website, ready for go-live.
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Go-live, sign-off and handover
We switch on the redirects and the domain, then check that Google picks up the new pages correctly. You sign off the website in writing. After that, maintenance and ongoing support begin.
Result: your new website is live and ongoing support begins.
Throughout the project we coordinate dates, emails and calls with you and keep an eye on the timeline. For a relaunch, our website relaunch checklist helps as well.
Add-ons as you need them
Anything beyond the base version you can add as a module. We only build a module when you order it.
Booking flow or shop integration
Book courses, appointments or products right on the website, with your own flow instead of a shop's standard checkout.
Content management system (CMS)
WordPress in the background, so your team can update texts and images themselves.
Migrating existing content
We move pages, posts and images from your old website to the new one.
Sign-up and multi-step forms
Forms that guide people through a sign-up or inquiry in several steps.
Advanced tracking
Reporting by location and conversions for Google Ads, beyond the basic tracking.
Rewriting your copy
We rewrite the texts on your pages, aligned with the search terms from the strategy.
Multiple languages
Your website in additional languages.
AI automation
Chat, email workflows and interfaces to your systems. More under Business Automation.
Only need a small website based on a template? For that we have a separate offer: myonepager.
What happens after go-live
Your website is live. Now the job is to run it securely and make it more visible step by step.
Maintenance and hosting
Updates, backups, monitoring and small text changes for a monthly fee. New pages, images, layout changes and new features are not part of maintenance; they belong to ongoing support.
Ongoing SEO and GEO support
This is where your website keeps growing: new guides and pages, optimization of existing content and a monthly report. More under SEO management.
Google Ads
If you want inquiries faster, add Google advertising to your ongoing support. We manage the campaigns as a separate service. More under Google Ads.
Websites we have built
Four projects where the website is or was part of our ongoing support.
Notfallhandling
notfallhandling.ch
Relaunch, live since November 11, 2026. The website runs on Next.js on Vercel, with WooCommerce kept in the background. Bookings go through a custom booking flow, and the course dates and venues come straight from the shop.
SCHLOSS Zermatt
Spa landing page for campaigns
Landing page for the spa, live since August 2026, in German, English and French. It is built for the Google Ads campaigns and leads straight to booking. The design follows the hotel's brand.
- +103% bookings via Google Ads
- 9× visibility index in 12 months
- Rank 1 for “hotel zermatt spa”
Impact Zurich
impactzurich.ch
Relaunch from the previous shop to a new website, live since March 2026. It includes a price configurator, quote forms and an area where the team handles inquiries. The website is available in German, English and French.
- +205% clicks from Google Search
- 14 of 20 key search terms in the top 10
- Average position from 21 to 10
Google Search Console, October 2026 compared with October 2025.
wiant
wiant.ch
For the shop, we planned the page structure for search, created landing pages and a guide, and supported the move to the new domain in August 2026.
- +266% clicks from Google Search in one month
- Average position from 15 to 12
Google Search Console, October 2026 compared with September 2026.
Frequently asked questions about web design at SEOX
What is different at SEOX compared with a classic web design agency?
Your website is part of our ongoing SEO and GEO support. We first plan the page structure with one main keyword per page, and only then design. After go-live we keep working on the website as part of ongoing support instead of simply handing it over.
How does a website project work?
In five steps: an audit with kickoff and data collection, strategy with page structure and keywords, design with two feedback rounds, the build with tracking and testing, and finally go-live with written sign-off. You approve the result after each step.
How many feedback rounds are included?
The design includes two feedback rounds. Additional rounds and change requests after the design is approved are billed by effort.
What do I have to provide myself?
Access to your domain, hosting, Analytics and Search Console, plus texts, images, logo and legal texts. We agree on a fixed date for this. If content is missing, the go-live moves. We can also write the texts for you as a module.
What happens to my Google rankings in a relaunch?
We create a redirect plan from every old URL to the matching new one and check after go-live that Google picks up the new pages correctly. Our page on SEO for website relaunches explains what matters.
Can I edit the website myself later?
Yes, with the CMS module. WordPress then runs in the background and your team updates texts and images themselves. Without this module, we handle small text changes as part of maintenance.
What happens after sign-off?
After written sign-off, we fix bugs free of charge for 14 days. After that, maintenance and hosting continue along with ongoing SEO and GEO support. Google Ads can be added if you want.
Planning a new website? Visible from the start.
We analyze your current website for free and show you where it stands on Google and in AI answers. We are happy to discuss your project in a call, and you can work with us in English.