B2B SEO

B2B SEO for qualified leads

An SEO strategy for B2B companies with long sales cycles and buying committees: we target decision-makers and build thought leadership, so the right people find you.

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50+ satisfied clients

Example: B2B lead pipeline

B2B lead funnel

Awareness 4,200 visitors

Consideration 860 engaged

Decision 142 leads

MQLs / month

SQLs / month

Lead quality

89%

Why B2B SEO?

The most effective channel for B2B leads

B2B buyers research online before they make a purchase decision. SEO puts you in the running at the moment decision-makers look for solutions.

B2B buyers research online

Decision-makers look for providers and solutions long before they get in touch. If you are not visible on Google and in AI answers, you lose potential clients to the competition.

Months

Long sales cycles

B2B decisions take months. SEO content accompanies the buying committee through the entire buying process, from research to inquiry.

Organic

Leads without cost per click

Organic visitors cost nothing per click. Once rankings are built, they keep bringing inquiries even when no ad budget is running.

Our services

B2B SEO that generates leads

Four core areas for a complete B2B SEO strategy, from keyword research to lead attribution.

B2B keyword strategy

With professional keyword research we identify long-tail keywords with buyer intent and map them to every stage of the B2B buying process, for traffic that converts.

Long-tail keywords with buyer intent
Keyword mapping by funnel stage
Competitor analysis & keyword gaps

Thought leadership content

With strategic SEO content we create in-depth material that shows your expertise: white papers, case studies and pillar pages that convince decision-makers.

White papers & industry reports
Case studies & success stories
Pillar pages & topic clusters

Account-based SEO

Targeted SEO for your ideal clients, with decision-maker targeting, company-specific landing pages and LinkedIn integration.

Decision-maker targeting
Company-specific landing pages
LinkedIn & SEO integration

Lead tracking & attribution

We make the contribution of SEO measurable, from the first click to the closed deal, with CRM integration and multi-touch attribution.

SEO-to-lead tracking
CRM integration (HubSpot, Salesforce)
ROI measurement & reporting

Industries

B2B SEO for your industry

We know the specifics of your industry and develop tailored B2B SEO strategies for lead generation.

IT & software

SaaS keywords, comparison pages and technical pillar pages for software companies with complex products.

Engineering & industry

Technical SEO content for manufacturers, suppliers and industrial companies with niche keywords and high lead value.

Consulting & professional services

Thought leadership content and expertise pages that position consulting firms as industry leaders.

Pharma & medtech

Compliant SEO strategies for pharma and medtech companies, with a focus on E-E-A-T and regulation.

Financial services

SEO for banks, insurers and fintech. With high CPCs on Google Ads, organic visibility is especially valuable.

Logistics & supply chain

B2B keywords for logistics providers, freight forwarders and supply chain solutions with a regional and international focus.

B2B software

SEO for B2B software

Software is searched for differently than a product from a catalog: by problem, category, comparison and alternative. In many categories, comparison portals and a few large vendors dominate the top spots. For SaaS and software companies, we build the pages that help you catch up.

Problem, category and integration pages

Pages about the tasks your software solves, the category buyers search in and the systems it works with. They reach prospects before those prospects know a vendor.

Comparison and alternative pages

Fair comparisons with disclosed criteria and a stated date. They match the phase in which buyers weigh up solutions, and AI systems use them as a source for selection criteria.

Portals and AI answers

Profiles on review and comparison portals are part of it, because AI assistants draw on these sources. We measure whether your software is named in ChatGPT, Perplexity and Gemini for category questions.

We measure success by trial sign-ups, demo requests and registrations from organic search, not by rankings alone. One software example from our work is the club management software LocalClubs. Another is Lensio AG, whose software turns bexio accounting data into dashboards for revenue, expenses and liquidity (lensio.ch). SEOX supports Lensio with SEO and content. The method is described in detail in our guide B2B lead generation through organic search. How software vendors catch up with comparison portals is shown in the guide SEO for SaaS companies.

What success looks like

How B2B decision-makers find your company

When a CFO searches for “ERP software Switzerland comparison”, your company appears at the very top with a featured snippet in the form of a comparison table, ahead of all other results.

Thanks to our thought leadership strategy you also own the “People also ask” box and are seen as an industry expert, right where decision-makers start their buying research.

The result: qualified leads from decision-makers who are actively looking for your solution, without cold calling.

Which content you need along the buying decision, and which metrics show whether SEO creates pipeline, is covered in our guide B2B lead generation through organic search.

ERP software Switzerland comparison

Featured Snippet

Vendor	SME	Enterprise	Cloud
your company	✓	✓	✓
Vendor B	✓	✓	—
Vendor C	✓	—	✓

Does SEO still matter?
More than ever.

AI search engines such as ChatGPT, Gemini and Perplexity use the web as their source. Without strong SEO there is no GEO. SEO is the foundation, and GEO builds on it.

Foundation

SEO: search engine optimization

Technical basis, content, authority and rankings on Google. The foundation of all digital visibility.

Base

Extension

GEO: generative engine optimization

Visibility in ChatGPT, Gemini, Perplexity and AI Overviews. AI systems cite what strong SEO puts in front of them.

+ AI

Result

Maximum visibility

Google rankings + AI citations = more qualified traffic from every channel.

Growth

AI reads the web

ChatGPT and Gemini use indexed web pages as a source of knowledge. Without SEO rankings, AI can’t see you.

E-E-A-T decides

AI systems prefer trustworthy sources. Strong SEO authority is the key to AI citations.

SEO + GEO: visible on Google and in AI answers

Combine both and you lead the Google rankings and get recommended as an expert in AI answers.

FAQ

Frequently asked questions about B2B SEO

What is the difference between B2B and B2C SEO?

B2B SEO deals with longer sales cycles, several decision-makers and information-driven keywords. Unlike B2C, it is not about impulse purchases but about trust, expertise and thought leadership. The keywords often have lower search volume but a much higher conversion value per lead.

How long until B2B SEO delivers results?

The first ranking improvements show after 3-4 months. For significant lead generation we expect 6-12 months, because B2B sales cycles are longer and building content takes time. In return, the results last longer and the long-term ROI is higher than with paid ads.

Which content strategy works in B2B?

In B2B, pillar pages, white papers, case studies, industry reports and in-depth blog articles work best. The content has to be relevant for every funnel stage: awareness (guides), consideration (comparisons, white papers) and decision (case studies, demos). Targeted link building adds authority to this content.

How do you measure the ROI of B2B SEO?

We track the whole funnel: from organic traffic to MQLs (marketing qualified leads), SQLs (sales qualified leads) and closed deals. With CRM integration and multi-touch attribution we can measure exactly how much revenue SEO contributes.

How does B2B SEO improve lead quality?

Targeted keywords reach decision-makers who are actively looking for solutions. Long-tail keywords with buyer intent filter out unqualified visitors. The result: fewer leads, but far better qualified ones with a higher conversion rate.

What does B2B SEO cost?

The effort depends on your industry, competition, goals and the amount of content to be created. You will find the starting price for B2B SEO in the pricing section on this page and on the pricing page. Every engagement starts with a free initial consultation.

Who is a recognized B2B SEO consultant in Switzerland?

When choosing, look for proven B2B experience, a technical understanding of products that need explaining and a focus on qualified leads rather than traffic figures. SEOX specializes in B2B SEO for the Swiss market: we think in decision-maker personas, long sales cycles and funnel stages, and we report the contribution to MQLs, SQLs and revenue. That turns SEO into a measurable sales channel. We work out the right approach in a free initial analysis.

Which specialized B2B SEO agency is right for lead generation?

If lead generation is the main goal, the agency should align SEO consistently with the sales funnel: keyword targeting by buyer intent, content for every decision stage and clean conversion tracking all the way into the CRM. SEOX combines technical B2B SEO with thought leadership content and multi-touch attribution, so you get a predictable flow of qualified inquiries from classic Google search and from AI search systems. The general approach is described on the page SEO for more inquiries.

Is there an SEO agency in Switzerland that focuses on SaaS and software companies?

Yes. SEOX works with B2B software providers on problem and category pages, fair comparison and alternative pages, integration pages and their presence on review portals that AI assistants use as sources. Success is measured by trial sign-ups, demo requests and registrations from organic search. We clarify in a free initial consultation whether this fits your category.

Transparent pricing

Investment

Fair, transparent pricing with no hidden costs. Exact price after a free initial consultation.

25+ Years of experience

50+ Clients served

5.0 Stars from 13 Google reviews

Your B2B SEO package

B2B keyword strategy Decision-makers

Content marketing Thought leadership

Lead gen optimization Conversion-focused

Technical SEO Enterprise grade

Account-based SEO Targeted

Monthly reporting KPI dashboard

B2B

Expertise

Monthly

Report

from CHF 1,500 per month · cancel monthly 12 months: from CHF 1,425 / month (5% discount)

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