This is a translation for convenience. The German version is legally binding.
1. Controller
The controller responsible for data processing on this website is SEOX GmbH, based in Kreuzlingen, Switzerland. We take the protection of your personal data very seriously and treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. If you have any questions about data protection, you can contact us at any time at info@seox.ch.
2. Collection and processing of data
When you visit our website, general information is recorded automatically. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider and similar data. In addition, we collect personal data if you provide it to us voluntarily as part of a contact request, a form or an order. The processing is based on legitimate interest under the Swiss Federal Act on Data Protection (FADP) and the GDPR.
3. Cookies & consent management
Our website uses cookies, small text files that are stored on your device. Necessary cookies are required to operate the website. We use statistics and marketing cookies to improve our offering and to understand how effective our measures are.
To manage this, we use our own consent tool (not a third-party provider) in combination with Google Consent Mode v2. Statistics and marketing cookies are active when you visit; the cookie notice points this out on your first visit. You can object to the data processing at any time by setting your browser to inform you when cookies are set or to reject them in general, or by deleting cookies that have been set.
4. Analytics and marketing services
For the statistical analysis of user behavior and to measure our advertising, we use services from Google, namely Google Analytics 4, Google Ads and Google Tag Manager. The data obtained is analyzed in pseudonymized form and is used to improve our online offering; we do not combine the data from Google Analytics with other data sources. These services are controlled via Google Consent Mode. For Meta, OpenAI and Microsoft, see sections 4c and 4d. For contact and analysis requests via our forms, we use HubSpot (servers in the EU); the information you submit voluntarily is stored only to process your request. If you download a document via one of our forms (such as a guide or a framework), we process your details to provide the requested document. For the GEO Framework, we also use your details to prepare a free analysis of your website and to contact you by email and phone about our services. This is based on your consent, which you can withdraw at any time with effect for the future. You will only receive updates or further information on related topics if you give separate, voluntary consent, for example via the corresponding checkbox in the form. You can withdraw this consent at any time, for example via the unsubscribe link in every email.
4a. Technical service providers
This website is hosted by Vercel Inc., USA. For individual functions, we use other service providers, each only for the purpose for which you use them. The AI visibility check and the prompt finder process your input via the application programming interface of Anthropic (language model Claude). The website check measures the load time of the specified page via Google PageSpeed Insights. Section 4b applies to the chatbot. If you request an analysis by email, we send it via Resend. To protect against misuse, we limit the number of requests per visitor. For this purpose, we store at Upstash, Inc. (storage location Frankfurt am Main) for a maximum of 24 hours a check value of your IP address and, where necessary, of your email address, generated with a secret key. We do not store the addresses themselves for this purpose.
The legal basis is your consent, insofar as you actively use one of these functions, and our legitimate interest in the secure and functional operation of the website.
4b. Chatbot on our website
The answers in the chat are generated by an AI language model, not by a person. They are not binding and may contain errors.
Purpose and data: We store the conversations to check and improve the answers, to detect misuse and, if necessary, to follow up on your request personally. We store the time, the page on which you use the chat, your questions, the answers and a random session ID. Your browser only creates the ID when you send your first message, and it is only valid for the current browser session. We do not store your IP address in the chat log. Please do not enter any sensitive data.
Legal basis: Answering your questions serves to process your request (Art. 6(1)(b) GDPR). The storage is based on our legitimate interest in a secure and continuously improved offering (Art. 6(1)(f) GDPR, Art. 31(1) FADP).
Recipients and third country: To generate the answer, we transmit your input to Anthropic, the provider of the language model Claude. According to its own statement, Anthropic does not use input via the application programming interface for training and deletes it after 30 days at the latest, except where violations of its usage policies are suspected. The standard contractual clauses of the EU Commission apply with Anthropic. We store the log at Upstash, Inc. (storage location Frankfurt am Main); the chat runs via Vercel Inc. Vercel and Upstash are certified under the EU-U.S. and the Swiss-U.S. Data Privacy Framework. All providers process the data on our behalf.
Storage period: Chat logs are deleted automatically after 6 months. If a chat turns into a specific request, we keep the information needed for it for as long as processing the request and statutory obligations require.
Your rights: You can request information about, correction or deletion of your chat data and object to the storage at any time by email to info@seox.ch. If possible, please tell us the time of the conversation.
4c. Ad measurement at Meta and OpenAI
We run advertising on Meta (Facebook, Instagram) and on OpenAI (ads in ChatGPT). To measure whether this advertising leads to requests, we use the Meta pixel and the OpenAI pixel on all pages and report completed forms to these providers.
Meta: When a page is loaded, the pixel transmits your IP address, browser information and the page visited to Meta. If you request the website check or confirm your registration for the GEO Framework, we also report the request to Meta directly from our server. In doing so, we transmit your email address, your first name and, if provided, your phone number as a hash value (converted into a checksum), together with your IP address, browser information and the Meta identifiers from cookies. This allows Meta to assign the request to a Meta account. We are jointly responsible with Meta Platforms Ireland Limited, Dublin, for this collection and transmission. Data may be transferred to Meta Platforms, Inc. in the USA, which is certified under the Swiss-U.S. Data Privacy Framework.
OpenAI: When a page is loaded, the pixel transmits technical information such as your IP address and browser information to OpenAI. After an analysis request, we also report a random ID, the time and the page to OpenAI, via the pixel and directly from our server. OpenAI does not receive your name, email address or form content. The recipient is OpenAI Ireland Limited, Dublin. OpenAI processes this data as an independent controller and, according to its own terms, uses a recognized transfer mechanism for transfers to countries without adequate data protection.
Legal basis and objection: We rely on our legitimate interest in measuring the success of our advertising (Art. 31(1) FADP). You can object to this processing at any time by email to info@seox.ch. You can restrict the measurement via the pixels by blocking or deleting third-party cookies in your browser.
4d. Microsoft Clarity and Microsoft Advertising
We use Microsoft Clarity to analyze how visitors use our website. For this purpose, Clarity records mouse movements, clicks and scrolling and creates session replays and heatmaps from them. We use the Microsoft Advertising tag (UET) to measure whether our advertising in the Bing search engine leads to requests. The tag reports page views and completed requests. Both services set cookies and in doing so transmit your IP address, browser information and the page visited to Microsoft. Data may be transferred to Microsoft Corporation in the USA, which is certified under the Swiss-U.S. Data Privacy Framework.
Legal basis and objection as in section 4c. You can also turn off personalized advertising from Microsoft at account.microsoft.com/privacy/ad-settings.
5. Your rights
You have the right to receive information at any time about the personal data we store about you. You also have the right to correction, blocking or, apart from the data storage required for business transactions, deletion of your personal data. To do so, please contact our data protection contact: Dipl.-Ing. Baris Gündogdu, Managing Director, email: info@seox.ch, phone: +41 79 860 51 65. So that a block on data can be taken into account at any time, this data must be kept in a block file for control purposes.
6. Contact
If you have questions about the collection, processing or use of your personal data, or requests for information, correction, blocking or deletion of data, please contact: SEOX GmbH, Kreuzlingen, Switzerland, email: info@seox.ch. We will process your request as quickly as possible and reply within the statutory deadlines.
Last updated: November 9, 2026