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SEOX is a ChatGPT ads agency based in Switzerland. We set up ad campaigns in ChatGPT, write the ads and design the images, install the tracking on your website and adjust the campaigns on an ongoing basis. The ad account is in your name, and we work in it as invited users.

Paid ads that OpenAI shows inside ChatGPT. An ad consists of a title of up to 50 characters, a description of up to 100 characters, an image and a link. It appears as a separate card with your brand name and the label “Ad”. Campaigns are managed in OpenAI’s advertising area, which is still in beta.

Yes, Switzerland can be selected as a target region. There is one limitation: custom audience lists, as you may know them from Facebook, do not work here, because no personalized ads are served in Switzerland and Europe. Targeting therefore works through location, the campaign goal and the ad itself.

You can optimize for reach, clicks or enquiries. There are also two types of campaign: the standard one and one for shops that connect their product feed. For each campaign you can define what counts as a success, for example a submitted form.

A small OpenAI tracking code sits on your website. When someone gets in touch through your form, this code sends a signal, and your server sends the same signal again separately. If something is wrong with such a signal, OpenAI discards it without showing an error. That is why we check what has actually arrived.

The fee depends on scope and target region, so we quote it only after a free initial call. The management is monthly cancellable. Your ad spend comes on top and goes directly to OpenAI, not through us.

That depends on region, competition and goal. There are no reliable industry benchmarks for this channel yet, it is too new. We start with a limited test budget, look at what a click and an enquiry cost, and decide together after the first few weeks whether to invest more.

Not right away. It takes up to seven hours until the account shows how often your ad was displayed and clicked. Attributed enquiries only appear one to two days later. If you look for last night’s numbers in the morning, they will not be there yet. That is normal and not a tracking error.

To be frank: the advertising area currently has no separate data processing agreement and no section on the Swiss Data Protection Act. The basis is the general terms, under which you are responsible for the data yourself. Before launch, we define which data is sent at all and leave out personal data. If your company has stricter requirements, we clarify them beforehand rather than afterwards.

You do. Whoever creates the account is its administrator, and that is you. We are then invited as users, at it@seox.ch. This role is enough to build campaigns and set up tracking, and OpenAI does not give invited agencies a higher role anyway. Campaigns, history and reports stay with you, even if our collaboration ends.

Afterwards, by credit card. OpenAI charges as soon as a certain amount has accrued, and also at the end of each month. You cannot set this amount yourself, and support will not change it either. Invoices or direct debit are currently not available, and the card must match the country of the account. During card verification, a temporary hold can show on your statement for up to seven days. Knowing this in advance saves you a call from your accounting team.

With GEO, we structure your content so that ChatGPT mentions your company on its own. That costs nothing per mention, but it takes months. With ads, you buy the placement and are there immediately. The paid route delivers numbers quickly, the other one works over the long term. Both start with the same research into the questions your customers actually ask.

Yes. SEOX has been running its own ad account since August 2026 and uses it to advertise its own services. Setting up the account, installing tracking, designing images and copy: we have worked through all of it on our own case, including the mistakes that come up along the way.