Google Ads agency

Google Ads with measurable ROI, not burned budgets

Data-driven Google Ads campaigns that generate leads instead of burning budget. Search, shopping, display, YouTube and Performance Max, all managed by one team, transparent and measurable.

Request a free Ads audit Book a call
25+ years of experience 50+ happy clients
Example: Google Ads performance Live
0
Conversions
+312%
CHF 45
CPA
−73%
1.2x
ROAS
+467%
247 conversions
Month 1
The problem

Why most Google Ads campaigns fail

Many Google Ads accounts waste budget on avoidable mistakes. These are the four problems we see most often.

High CPCs, no conversions

Expensive clicks that don’t convert. Without strategic bidding and negative keywords, campaigns burn through budget fast with no results.

No conversion tracking

Without clean tracking you are flying blind. Many accounts have no conversion tracking, or tracking that is broken, so the basis for any conversion optimization is missing.

The wrong keywords

Match types that are too broad, missing negatives and irrelevant search terms lead to wasted spend and unqualified clicks. Professional keyword research is the foundation of profitable campaigns.

Weak ad copy

Generic ads with no USP, missing assets and poor ad relevance. Quality Score drops and costs go up.

Campaign types

Every Google Ads format from one team

We use the campaign type that fits your goal, from high-intent search campaigns to YouTube for reach.

Google search ads

Text ads for searchers who are ready to buy. Maximum relevance through precise keyword targeting.

Google Shopping

Product ads with image, price and ratings right in the search results. Ideal for e-commerce.

Display & remarketing

Visual banner ads in the Google Display Network. Remarketing brings interested visitors back.

YouTube Ads

Video ads on the world’s second-largest search engine. Awareness and conversions in one format.

Performance Max

AI-driven campaigns across all Google channels, with automated bidding for maximum performance.

Our approach

Profitable Google Ads in 4 steps

Systematic, data-driven and transparent: this is how we turn ad budget into measurable revenue.

01
Step 1

Audit & strategy

Free account audit, competitor analysis, keyword research and a campaign strategy built for you, with web analytics integration.

Account audit Competitors Keywords
02
Step 2

Campaign setup

Professional setup: account structure, tracking, ad copy, assets and landing page recommendations. If you like, we support you with SEO content for higher conversion rates.

Tracking Ad copy Landing pages
03
Step 3

Optimization & A/B testing

Ongoing bid optimization, A/B tests, negative keywords, Quality Score improvements and Smart Bidding for maximum performance.

Smart Bidding A/B tests Neg. keywords
04
Step 4

Reporting & scaling

Transparent monthly reporting, ROAS analysis, budget recommendations and profitable scaling of your campaigns.

ROAS report Scaling Budget planning
Measurable results

Your Ads dashboard after optimization

This is what a professionally managed Google Ads account looks like: lower costs, more conversions, rising ROAS.

Example: Google Ads dashboard
CPC (Avg.)
CHF 0.85
-34% vs. previous month
CTR
8.4%
+2.1% vs. previous month
Conversions
247
+67% vs. previous month
ROAS
4.2x
+1.8x vs. start
Cost vs. conversions (6 months)
Cost/conv.
Conversions
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
What success looks like

Profitable Google Ads from day one

When a customer searches for “compare insurance”, your ad appears right at the top, with optimized ad copy, precise targeting and a landing page that converts.

Our data-driven Google Ads strategy maximizes your ROAS through continuous A/B tests, bid optimization and conversion tracking, with full cost control.

The result: more conversions, lower cost per click and a measurable return on ad spend.

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25+
Years of experience
50+
Happy clients
5.0
Stars from 13 Google reviews
+988%
ROAS at Parvaris
FAQ

Frequently asked questions about Google Ads

What does Google Ads management cost?

You will find the starting price in the pricing section on this page and on the pricing page. On top of that comes your ad budget, which goes directly to Google. Every engagement starts with a free audit.

How fast will I see results with Google Ads?

Unlike SEO, Google Ads gives you visibility right away. The first clicks and conversions can come in within 24–48 hours. We reach full optimization after 4–8 weeks, once there is enough conversion data for Smart Bidding and A/B tests. From month 3, most clients see a significant increase in ROAS.

What is a good ROAS in Google Ads?

A good ROAS (return on ad spend) depends on your industry and margin. What matters is that ROAS stays above break-even and allows profitable scaling. Together we set your target ROAS based on your margins.

Is Google Ads worthwhile for small businesses?

Yes, especially for local service providers and niche businesses. Google Ads lets you target precisely by region, search term and time of day. The key is the right campaign structure and ongoing optimization.

What is Performance Max?

Performance Max is Google’s AI-driven campaign type. It automatically serves ads across all Google channels: Search, Shopping, Display, YouTube, Gmail and Maps. It uses machine learning for bidding, targeting and ad creation. Performance Max works especially well for e-commerce and for businesses with clear conversion goals. Configured correctly, it can deliver excellent results.

Why use an agency instead of managing Google Ads yourself?

A specialized agency brings years of experience, certified know-how and proven strategies. Typical DIY mistakes such as wrong match types, missing conversion tracking or overly broad audiences often cost more than the agency fee. Outsourcing also saves internal resources and delivers measurably better results.

Does SEOX manage Google Ads in Zurich?

Yes. We manage Google Ads campaigns for companies in Zurich and across Switzerland, from account setup and conversion tracking to ongoing optimization with transparent reporting. You can work with us in English. Every engagement starts with a free audit or a free analysis.

Should I also advertise in ChatGPT in addition to Google Ads?

It can be worth it, but it does not replace Google Ads. ChatGPT shows only one ad per answer instead of a full list of results, and hardly anyone in Switzerland advertises there yet. On the other hand, the channel still lacks keyword targeting, custom audiences and reliable benchmarks. We recommend a limited test budget alongside your existing Google Ads campaign. You will find details on our ChatGPT Ads page.

Proven results

Our Google Ads results

8 SEA case studies
+988% Best ROAS
CPA Lowered on average

Parvaris

Efficient Google Ads campaigns for e-commerce

+988% ROAS

HR Beauty

SEA campaigns for more new customers

Conversion rate optimized

betteryou

Google Ads optimization in the health sector

CPA lowered significantly

Swisscom AG

Better SEA budget allocation and higher Quality Scores

CPA lowered

verkaufedeinauto.ch

Google Ads for car buying, with local SEO synergy

-62% cost per lead

HFLU

SEA campaigns for study program enrollments

-55% CPA

Kafi-Shop

Google Shopping and search ads for e-commerce

+620% ROAS

The Gentlemen's Clinic

SEA for high-end aesthetic treatments

+310% consultation requests
Transparent pricing

Investment

Fair, transparent pricing with no hidden costs. Exact price after a free initial call.

25+ Years of experience
50+ Clients served
5.0 Stars from 13 Google reviews
Your Google Ads setup
Campaign audit 360° analysis
Keyword strategy Data-based
Ad copy A/B tested
Conversion tracking Complete
Bid optimization AI-assisted
Monthly reporting Detailed
Monthly
Reporting
ROI
Guarantee
from CHF 1,500 per month · cancel monthly 12 months: from CHF 1,425 / month (5% discount)
Request now
50+ happy clients

Included:

  • Campaign setup & optimization
  • Monthly reporting
  • No minimum contract

Exact price after a free initial call

No more
burned budget

Let’s find out together where your Google Ads account is leaving potential on the table. Free and with no obligation.

Request a free Ads audit Book a call
Free & no obligation

Request a free analysis

Fill in the form and we will get back to you within 24 hours with your individual analysis.