AI is changing search
Google AI Overviews, ChatGPT Search and Perplexity answer questions directly, so users no longer need to click through to your website.
More than 60% of searches end without a click
SEO, GEO & LLMO for companies in Switzerland
SEOX: Your SEO & GEO Agency
in Switzerland
Google rankings and visibility in AI answers from one team. SEOX gets your company onto page one of Google and into AI Overviews, ChatGPT and Perplexity, with search engine optimization and generative engine optimization.
25+ years of experience
1,000+ top-1 rankings
Based in Switzerland
Companies we have worked for
New service
Advertise in ChatGPT
Your ad appears right in the answer when someone asks about what you offer. We set up the campaigns and measure every enquiry they bring in.
Free download · 2026 edition
The Swiss GEO Framework 2026
How Swiss companies get recommended in ChatGPT, Perplexity and Google AI Overviews. Built on Swiss data and Swiss examples, with a plan you can put to work straight away. The framework is written in German.
- 66pages
- 76sourced data points
- Exclusiveanalysis of the Swiss AI answer space
Download the framework (PDF in German)
Free, delivered by email
Why SEOX
Found on Google.
Found on Google.
Named by AI.
Classic SEO alone no longer reaches everyone who searches. As an experienced SEO and GEO agency, we combine proven search engine optimization with GEO and LLMO, so buyers find you on Google and in AI answers.
25+
Years of experience
1,000+
Top-1 rankings
50+
Happy clients
+340% visibility
Visibility in AI & Google
Your brand in AI Overviews & search results
+340%
Qualified traffic
More visitors who intend to buy
+185%
More enquiries
Qualified leads & contact requests
+92%
New customers
Measurable conversions & closed deals
+45%
Revenue growth & ROI
Measurable return on investment
3.2x
The problem
AI Overviews are pushing
AI Overviews are pushing
classic rankings down
More than 60% of all Google searches now end without a click. If you rely on classic SEO alone, you lose visibility to AI-generated answers every day.
No optimization, no visibility
Websites that are not optimized for AI to read get ignored in AI Overviews. Your traffic drops even though your ranking stays the same.
−61% organic CTR on searches with an AI Overview (Seer, 2025)
SEOX gets you into AI answers
We structure your content, data and expertise so that AI models recognize you as an authoritative source and recommend you. We document every mention in AI Overviews for you.
SEO & GEO experts
SEOX: your partner for
GEO & AI visibility
SEOX is a Swiss agency specializing in generative engine optimization, based in Kreuzlingen. We work with you as equal partners, openly and based on data. Our team of GEO and SEO specialists builds your visibility on Google and in AI systems such as ChatGPT, Perplexity and Google AI Overviews, and we are happy to work with you in English.
Partnership
Transparent
GEO specialists
Baris Gündogdu
Founder & CEO
25+
Years in the industry
1,000+
Top-1 rankings achieved
50+
Clients served
5★
on Google
100%
Client satisfaction
What our clients
say about us
Satisfied clients are what keeps us going
As part of a large group, we spent a long time looking for a competent SEO expert who understands our requirements and can give us targeted help. With SEOX we have finally found the right partner.
★★★★★
We have valued the professionalism and know-how of SEOX since 2023 and would not want to be without the team. Digital marketing is too complex to handle without a good agency. SEOX makes sure we get very good advice on spending our advertising budget in a targeted and effective way. Thank you for that!
★★★★★
Thanks to working with you, we have strengthened our online presence enormously and won new customers. The SEO work and the Google Ads campaigns led to a clear increase in traffic and conversions. We are more than happy with the results and look forward to continuing our work together.
★★★★★
We have been working with Baris for 2 months now and are very happy. Working together is straightforward and efficient, and when we have a question we get a quick, competent answer. We are completely satisfied and can only recommend SEOX. Our website visitor numbers have also gone up considerably since then!
Quotes translated from German.
How SEOX works
Your customers now ask AI. You are not mentioned. SEOX takes over. We measure where you are missing. A website that Google and AI can read. At the top on Google. Named by AI. Ads where the questions are asked. Everything from one team: SEO, GEO, ChatGPT Ads, Google Ads, Bing Ads, social media, websites, tracking & reporting. Every measure is measurable. More enquiries through AI search. Higher visibility in search engines. Stronger brand awareness. Every AI mention documented. (The video text is in German.)
Your path to AI visibility:
The SEOX ALPS™ System
Analysis
Layout
Presence
Scaling
Four phases, one system. This is how we work as an SEO & GEO agency to make you visible on Google and in AI answers.
Analysis
Analysis & audit
We analyze your visibility on Google and in AI answers (ChatGPT, Gemini, Perplexity). Where are you cited, and where not? You get a concrete action plan for SEO and GEO.
Layout
Layout & architecture
If needed, a modern website with clean schema markup, structured data and an architecture built for AI, so Google and LLMs can read your content properly.
Presence
Building presence
We optimize your content for Google rankings and for citations in AI answers. With targeted GEO and LLMO strategies, AI Overviews, ChatGPT and Gemini recommend you as an expert.
Scaling
Scaling & growth
Google Ads and social media bring new customers right away, while SEO and LLMO keep growing your organic visibility on Google and in AI search.
Continuous monitoring & optimization
Live
Visibility Score
78/100
+23 points
Organic Traffic
14k/mo
+187%
Conversions
342
+64%
Revenue
CHF 89k
+112%
Get your free analysis
Free and without obligation. Results within 24 hours.
Our services in detail
What we do to make you visible on Google and in AI search engines.
AI Overview
LLM optimization & SEO
We optimize your website for Google and for answer engines such as ChatGPT and Gemini, so you rank higher and show up as a source in AI answers.
More on LLM optimization & SEOSEO/GEO IT audit & strategy
A data-based analysis of your website, your competitors and your market opportunities. Everything else builds on it.
More on the SEO auditGEO in detail
-
Prompt mapping & journey analysis
Which questions your customers ask AI, and at which buying stage you are missing from the answer.
-
Citation engineering & data density
Building content that AI systems cite as a source, based on the Princeton study.
-
Brand sentiment & reputation
Correcting false statements that AI systems spread about your brand.
-
GEO tracking & share of voice
Ongoing measurement of your mentions in ChatGPT, Perplexity, Claude and Google AI Overviews.
Local SEO & Google Maps
We optimize your Google Business Profile, local keywords and trust signals. People in your region find you more easily and you get more qualified enquiries.
More on local SEOCPC
CHF 0.42
CTR
8.7%
Clicks
2,841
Conv.
312
Google Ads & search engine marketing
We build campaigns with measurable performance, from setup to ongoing optimization, for fast visibility and predictable leads.
More on Google Ads
100
Performance
100
Accessibility
100
Best Practices
100
SEO
Website development
We build websites optimized for SEO and GEO on modern technology. The result is a fast, secure site that is ready to rank.
More on website developmentSEO content & AI optimization
We write content that ranks on Google and that AI systems can quote. Structure, FAQ and answer blocks included.
More on SEO contentGEO/AI workshops
Hands-on workshops on GEO, AI marketing, prompt engineering and AI tools. We get your team ready for AI search, on site or remote.
More on AI workshopsSocial media & distribution
We distribute content where it creates reach and signals, which brings more brand mentions and stronger authority.
More on social mediaAnalytics & conversion tracking
We measure what counts: rankings, traffic, leads and conversions. You see clearly which measures bring results and where there is potential.
More on analytics & trackingReady for more visibility?
Because demand is high, we are currently taking on a limited number of new clients. Book your free potential analysis now.
Our own products & tools
ChatGPT
87%
Perplexity
62%
Claude
45%
Google AIO
91%
aimaco.ai: AI visibility monitoring
Track how visible your brand is in ChatGPT, Perplexity, Claude and Google AI Overviews, with an E-E-A-T score, prompt analysis and competitor benchmarking.
More on aimaco.aiAI chatbots
We integrate AI chatbots that take in and qualify enquiries efficiently. Useful for support, lead generation and higher conversion rates.
More on AI chatbotsBusiness automation
Between your website, CRM, accounting and shop there are hand-offs that someone still does by hand. We connect the systems through their interfaces so the processes run on their own.
More on business automationbexio automation
bexio handles the accounting, but the hand-offs around it are often still done by hand. We connect bexio to your tools via API and automate quotes, invoices and contacts.
More on bexio automationWhere SEO ends
and GEO begins
GEO builds on SEO. Language models do not make up their answers. In the background they run searches, pull individual passages from search indexes and write a text from them. If you cannot be found there, you will not appear in any AI answer. Everything that makes a website technically clean and indexable is still the entry ticket. It is just no longer enough to be included in the answer.
What GEO takes over from SEO
A website that Google cannot read properly is invisible to ChatGPT as well. Technical foundations, a clean structure and content that matches search intent mattered before AI and still do. One difference appears straight away, though. Classic SEO works towards a single index, Google's. AI answers draw on four independent sources. If you are missing from one of them or block its crawler, you do not exist for the matching AI, even with a perfect Google ranking.
- Google for Gemini and AI Overviews
- Bing for ChatGPT
- Perplexity with its own index
- Brave for Claude
| In Google search | In the AI answer | |
|---|---|---|
| What you compete for | A page in a list of results | A single paragraph in a generated text |
| Which question counts | The question the user types | The five to ten sub-questions the model generates from it |
| What you get in the end | A click to your page | Your name is mentioned, or your text is quoted without your name |
| How it is measured | Position and clicks, day by day | Share of answers you appear in, across many runs |
Both columns carry on side by side. The right one is added, the left one does not go away, and without the left one the right one does not work.
What we actually do for GEO
Six work steps that a classic SEO mandate does not include.
01
Measure before we change anything
We find out which questions your customers actually ask AI systems and check for each one whether you appear. We separate two cases: the AI names you, or it uses your page as a source without mentioning you. The second case is more common. Around 62 percent of all citations work this way.
Kevin Indig, analysis of 3,981 domains
02
Define the gap
If you are not cited, someone else is. We look at who that is and on which pages they appear. The result is a list of places where you should appear and currently do not.
03
Build content so that a single paragraph stands on its own
Direct answer first, then the detail. Every section makes sense on its own, with figures, sources and dates instead of adjectives. A model pulls out one paragraph and puts it into its answer. Whatever is not in that paragraph is lost.
04
Build mentions outside your own website
84 percent of all AI citations come from editorial sources, while paid placements supply 0.3 percent. That means expert articles, press work and inclusion in comparison and best-of lists in your industry. The goal is the mention, not the link. That makes it different from link building, even though it needs the same contacts.
Muck Rack, analysis of more than 25 million links from ChatGPT, Claude and Gemini, May 2026
05
Before every placement, check whether AI reads that site at all
Three out of four news sites block at least one AI crawler. A mention there is a PR success and still invisible to AI. The check takes minutes and decides whether the work has any effect.
Screaming Frog, study of 72 news sites, 2025
06
Measure continuously, separately for each system
We report on ChatGPT, Gemini, Perplexity and Google AI Overviews separately, because each system draws on a different pool of sources. A combined score across all AI systems looks tidier and tells you less.
What we do not promise
First place in ChatGPT. Ask the same prompt twice and you get the same list of brands in less than one percent of cases (SparkToro, 2,961 prompts). Anyone who guarantees you a position there is selling you chance. What can be measured is how often you appear across many runs, and whether that share is rising.
Which approach suits you?
Pick your goal and we show you straight away whether SEO, LLMO, GEO or local SEO will do the most for you.
Our recommendation
SEO: search engine optimization
Classic SEO moves you up on Google & Bing, with higher rankings, more organic traffic and qualified visitors who intend to buy.
More on SEOOur recommendation
LLMO: visibility in AI answers
LLMO makes ChatGPT, Gemini & Perplexity cite you as a trusted source, right where your customers ask their questions today.
More on LLMOOur recommendation
GEO: generative engine optimization
GEO combines SEO and LLMO in one strategy for visibility on Google and in AI answers. For most companies it is the best approach.
More on GEOOur recommendation
Local SEO: regional visibility
Local SEO gets you into Google Maps and local search results. It suits regional businesses that want customers from their area.
More on local SEOResults from
our client projects
From start-ups to large groups: measurable results for our clients.
Swisscom
Enterprise
Top 1
Rankings for “Handy Abo” (mobile plans)
3+
Brands optimized
↓ CPA
Cost optimization
↑
Visibility Score
SIXT
Enterprise
Top 1
for the most important leasing keywords
100+
Countries
3
Platforms
↑
Conversion rate
local.ch
Technology
300 million
users per year
2,000+
Guides
10,000+
Top rankings
↑
Conversion rate
HR Beauty
Beauty
+1,045%
Organic traffic
+9
Avg. positions gained
Top 1
“Coiffeur Basel”
5+
Top keywords
betteryou
Health
+900%
Traffic increase
+1,770%
ROAS
↑
Conversions
↑
Visibility
Parvaris
E-commerce
+532%
Revenue increase
+748%
Traffic
+988%
ROAS
Top
Rankings
Haarholic
Beauty
+456%
Traffic increase
20+
Top rankings
+400%
Conversion rate
CHF 5
per booking
Henna Tattoo
E-commerce
+300%
Traffic increase
+98%
Revenue
+1,350%
ROAS
↑
Bookings
Rettungsschule ZS
Education
−90%
Cost per registration
Top
Rankings
↑
Course sign-ups
↑
Click-through rate
OM Seminare
Education
↑
Organic traffic & rankings
↑
Conversion rate
↑
Engagement
↑
Registrations
Schloss Langenstein
Hospitality
↑
Organic traffic
↑
Rankings
↑
Bookings
New
Website Launch
Myssak Aesthetics
Aesthetics
↑
Organic traffic & rankings
↑
Click-through rate
↑
Conversions
New
Website & UX
Hair & Skin
E-commerce
+23%
Conversion Rate
GA4
Migration
↑
Revenue
↑
Profitability
An investment in your
digital visibility
No hidden costs. You get the exact price after a free initial call, based on your goals.
Consulting
Strategic advice, workshops and roadmaps, as one-off support or on a retainer.
from CHF 1,200
per day, scope as needed
- SEO / GEO / LLMO audit
- Competitor analysis
- Team workshops & training
- Prioritized roadmap
SEO
Classic search engine optimization for lasting Google rankings and organic traffic.
from CHF 1,500
per month
12 months: from CHF 1,425 / month (5% discount)
- Technical SEO audit
- Keyword research & strategy
- On-page & off-page optimization
- Monthly reporting
LLMO
Large language model optimization: get recommended in ChatGPT, Perplexity and similar AI assistants.
from CHF 1,800
per month
12 months: from CHF 1,710 / month (5% discount)
- AI visibility audit
- Prompt ranking analysis
- Content optimization for LLMs
- Citation monitoring
Most popular
GEO
Generative engine optimization: the SEO foundation plus visibility in AI answers and mentions outside your website.
from CHF 1,800
per month
12 months: from CHF 1,710 / month (5% discount)
- Everything in SEO included
- AI answer optimization
- AI Overviews & chatbot presence
- Mentions outside your website
- GEO monitoring & reporting
No minimum term
Cancel any month
Free initial call
Not sure which package suits you?
Start the digital advisorAll packages and budget levels at a glance: SEO prices at SEOX
What does a GEO agency do?
A GEO agency makes sure AI systems such as ChatGPT, Perplexity and Google AI Overviews find your company and name it in their answers. At SEOX this means measuring which questions your customers ask AI, finding out who gets cited instead of you, structuring your content so a single paragraph can be quoted, and building mentions on other websites. GEO builds on SEO, so the technical and content foundations remain part of the work.
What is the difference between SEO and GEO?
SEO optimizes your website for classic Google rankings. GEO goes further: it includes SEO plus optimization for AI-generated answers. In Google search you compete for a page in a list of results. In an AI answer you compete for a single paragraph in a generated text. For most companies GEO is the better approach because it covers both search channels.
Will GEO replace SEO?
No. Language models run searches in the background and pull passages from search indexes such as Google and Bing. A website that is not properly indexed does not appear in AI answers either. GEO adds work on top of SEO and does not make SEO unnecessary.
Is SEO still relevant in 2026 now that AI answers search queries?
Yes, but on its own it is no longer enough. More than 60% of Google searches end without a click, and on searches with an AI Overview the organic click-through rate is 61% lower (Seer, 2025). AI systems still take their information from search indexes, so a solid SEO foundation is the condition for appearing in AI answers at all.
Which companies offer generative engine optimization services in Switzerland?
The Swiss market ranges from freelancers to full-service agencies, and more of them now offer GEO. Ask whether an agency measures your visibility in each AI system separately and whether it covers SEO as well. SEOX is a Swiss agency specializing in GEO and combines it with classic SEO. Our blog compares GEO agencies in Switzerland (article in German).
How do I find a good SEO agency in Switzerland?
Look for verifiable results in your industry, transparent billing and honest expectations instead of ranking guarantees. Ask for references and a sample report, and check whether the agency also covers visibility in AI answers (GEO/LLMO). SEOX has more than 25 years of experience and over 1,000 top-1 rankings. A free analysis shows whether we are a good fit.
How much does SEO cost in Switzerland?
It depends on the scope and your goals. Our current starting prices are listed in the pricing section above and on our pricing page. After a free initial call you receive a transparent offer based on your goals.
How long does it take for SEO and GEO to show results?
First improvements are often measurable after 4 to 8 weeks. Lasting top rankings take 3 to 6 months of continuous optimization. Effects in AI answers can show up after just a few weeks. We identify quick wins during the audit.
Can ChatGPT or AI do SEO for me?
AI tools help with individual tasks such as drafting text or grouping keywords. They do not replace a strategy: someone has to decide which pages to build, check the facts, fix technical problems and measure the results. An experienced specialist turns the analysis into concrete recommendations and measures what they achieve.
Can I advertise in ChatGPT in Switzerland?
Yes. SEOX has been running its own ads in ChatGPT since August 2026. We set up campaigns for Swiss target regions in OpenAI's Ads Manager, including conversion tracking, and keep optimizing them. Details are on our ChatGPT Ads page.
Do you work in English and with international companies in Switzerland?
Yes. You can work with us in English, from the first call to the reporting. Our clients include international brands such as SIXT, where the work covered more than 100 countries. For websites in several countries and languages we offer international SEO (page in German).
What is LLMO?
LLMO (large language model optimization) is the targeted optimization of content so that language models such as ChatGPT, Google AI Overviews or Perplexity mention and recommend your company in their answers. LLMO is part of GEO. More on our LLMO page.
