Organic
Visitors without a cost per click
Visitors from organic Google search come to your shop without you paying for every click.
Ecommerce SEO agency
Ecommerce SEO for more revenue
We optimize your online shop for Google, from product pages and category SEO to structured data, on Shopify, WooCommerce and other shop systems. For organic revenue that keeps growing.
50+ satisfied clients
Example: ecommerce dashboard
Shop performance
Organic revenue
CHF 47k +68%
Product visibility
2,340 +124%
Click-through rate
4.8% +1.9%
Indexed pages
12,480 +31%
1
men’s sneakers switzerland
Pos. 3 ↑
2
buy organic face cream
Pos. 5 ↑
3
modern wooden floor lamp
Pos. 11 ↑
Organic revenue share
68%
Organic revenue beats paid advertising
Most online purchases start with a Google search. If your shop is not visible there, you lose revenue to your competitors.
ROI
Cost-effective in the long run
Unlike paid advertising such as Google Ads, rankings you have built stay in place even when no budget is flowing. The traffic is yours for the long term.
Snippets
More clicks through rich snippets
Structured data enables rich snippets with price, ratings and availability that stand out in search results. AI systems such as ChatGPT and Perplexity also use this data to recommend products directly.
Ecommerce SEO from product page to category
Four core areas for lasting organic revenue in your online shop.
Product SEO
We optimize every product page for visibility through targeted on-page optimization: titles and descriptions, unique product copy and product schema markup for rich snippets. Structured product data is also the key to visibility in AI shopping systems such as ChatGPT Shopping and Google AI Overviews. How we prepare shops for purchases through AI assistants is explained on our page about agentic commerce for online shops.
- Product schema & rich snippets
- Unique product descriptions
- Image SEO & alt text optimization
Category optimization
Category pages are the strongest SEO assets in your shop. We optimize structure, faceted navigation and canonical handling so the right pages get indexed.
- Faceted navigation & filter SEO
- Canonical & pagination handling
- Category content & keyword mapping
Technical shop SEO
Online shops have specific technical requirements. With professional technical SEO we optimize site speed, crawl budget, JavaScript rendering and international targeting with hreflang.
- Site speed & Core Web Vitals
- Crawl budget & indexing control
- Hreflang & internationalization
Content & conversion
Buying guides, comparison content and strategic internal linking bring qualified traffic to your shop. Professional conversion optimization raises your conversion rate over time.
- Buying guides
- Comparison & review content
- Strategic internal linking
Ecommerce SEO for every industry
We know the SEO challenges of different shop sectors and build strategies tailored to your product range.
Fashion & apparel
Seasonal collections, size charts and trending keywords: we make your fashion shop visible on Google.
Electronics & tech
Technical specifications, comparison searches and product reviews, optimized for tech shoppers who are ready to buy.
Furniture & interiors
High-priced products with a long customer journey: we optimize for informational and transactional searches.
Health & beauty
YMYL topics need strong E-E-A-T signals. We build trust and visibility for your beauty shop.
Food & beverages
Regional search terms, delivery areas and fresh product ranges: SEO strategies for food ecommerce in Switzerland.
Sports & outdoor
Seasonal peaks, sport-specific keywords and equipment comparisons: we bring your sports shop to page 1.
What success looks like
Your products lead in Google Shopping & organic search
When a customer searches for “buy waterproof hiking shoes”, your products appear in the Google Shopping carousel with image, price and ratings, and as the #1 organic result with product rich snippets.
Our ecommerce SEO strategy optimizes product schema, category architecture and structured data so your products get maximum visibility for transactional searches.
The result: more organic revenue, higher click-through rates and less dependence on paid campaigns.
Shopping
Trail Pro GTX
CHF 189.90
your shop
★★★★★ 4.8
Hiker WP Mid
CHF 219.00
outdoorshop.ch
★★★★☆ 4.2
Alpine X Dry
CHF 249.00
bergzeit.ch
★★★★☆ 4.0
your-shop.ch › hiking-shoes › waterproof
Waterproof hiking shoes | Your shop Switzerland
42 waterproof hiking shoes for women & men. Gore-Tex, Vibram sole, personal advice. Free shipping from CHF 100.
from CHF 129.90 ★★★★★ In stock
transa.ch › hiking-shoes
Waterproof hiking shoes | Transa
Large selection of waterproof hiking shoes. Brands such as Salomon, Lowa and Meindl...
25+
Years of experience
50+
Satisfied clients
1,000+
Top 1 rankings
5.0
Stars from 13 Google reviews
Does SEO still matter?
More than ever.
AI search engines such as ChatGPT, Gemini and Perplexity use the web as their source. Without strong SEO there is no GEO. SEO is the foundation, and GEO builds on it.
Foundation
SEO: search engine optimization
Technical basis, content, authority and rankings on Google. The foundation of all digital visibility.
Base
Extension
GEO: generative engine optimization
Visibility in ChatGPT, Gemini, Perplexity and AI Overviews. AI systems cite what SEO makes strong.
+ AI
Result
Maximum visibility
Google rankings + AI citations = more qualified traffic from every channel.
Growth
AI reads the web
ChatGPT and Gemini use indexed web pages as a knowledge source. Without SEO rankings, you are invisible to AI.
E-E-A-T decides
AI systems prefer trustworthy sources. Strong SEO authority is the key to AI citations.
SEO + GEO: visible on Google and in AI answers
If you combine both, you rank on Google and get recommended as an expert in AI answers.
Frequently asked questions about ecommerce SEO
What is ecommerce SEO?
Ecommerce SEO covers everything that makes your online shop visible in search engines: product optimization, category SEO, structured data (Schema.org), technical shop SEO, content strategy and internal linking, all tailored to the requirements of shop systems.
What does ecommerce SEO cost for online shops?
You will find the starting price in the pricing section on this page and on the pricing page. Every engagement starts with a free initial call.
How long until ecommerce SEO works?
Technical fixes such as structured data or canonical cleanup can show an effect within 2–4 weeks. For lasting revenue growth through category and product optimization, expect 3–6 months. We identify quick wins as early as the initial analysis.
Which shop systems does SEOX optimize?
We optimize all common shop systems: Shopify, WooCommerce, Magento (Adobe Commerce), Shopware, PrestaShop, BigCommerce and custom solutions. Our team knows the SEO strengths and weaknesses of each platform and which technical levers to pull.
How important is structured data for online shops?
Structured data is essential for ecommerce SEO. Product schema, review markup and offer data enable rich snippets with price, availability and ratings that stand out in search results. For Swiss shops, we also implement local offer data. Structured product data also determines whether your products appear in AI shopping recommendations such as ChatGPT Shopping, Perplexity Shopping and Google AI Overviews.
What is the difference between ecommerce SEO and normal SEO?
Ecommerce SEO deals with the specific challenges of online shops: thousands of product pages, faceted navigation, duplicate content from filters, product variants, seasonal ranges and complex category structures. General SEO does not cover these shop-specific topics, which is why you need a specialist.
Transparent pricing
Investment
Fair, transparent pricing with no hidden costs. Exact price after a free initial call.
25+ Years of experience
50+ Clients served
5.0 Stars from 13 Google reviews
Your ecommerce SEO package
Shop audit
Complete
Category optimization
All categories
Product SEO
Schema & content
Technical optimization
Crawl budget
Content strategy
Purchase intent
Monthly reporting
KPI dashboard
30+
Shops optimized
Monthly
Report
from CHF 1,500 per month · monthly cancellable 12 months: from CHF 1,425 / month (5% discount)
Get in touch
50+ satisfied clients
Included:
- Product page optimization
- Improved category structure
- Monthly reporting
Exact price after a free initial call
Make your online shop visible
We analyze your online shop for free and show you which SEO measures have the biggest impact on revenue. You can work with us in English.
Why does ecommerce SEO matter for GEO & LLMO?
AI shopping is changing ecommerce. Optimized product data and structured markup determine whether your products appear in AI recommendations.
Shop
Product data in AI shopping
ChatGPT Shopping and Perplexity Shopping recommend products based on structured data. Product schema and clean feeds are the key to AI visibility.
Rich
Rich results for AI extraction
Ratings, prices and availability in a structured format are embedded by AI systems directly into purchase recommendations, without a click to your site.
Voice
Voice commerce & AI assistants
Voice assistants and AI chatbots increasingly recommend products. Optimized product descriptions and FAQ content determine which shops get recommended.