betteryou
About betteryou
betteryou is a leading provider of personal nutrition counseling in Zurich. The company relies on scientific analysis and tailored solutions to help clients live healthier. Its approach combines sound nutrition science with personal support.
The challenge
betteryou faced a problem typical of many local health service providers:
- Practically invisible online: potential clients did not find betteryou on Google
- Existing marketing measures brought no measurable results
- Organic traffic was stagnating despite high service quality
- No conversion tracking in place to measure the success of any measure
Services applied
For betteryou, we developed a data-driven package of measures that combines organic and paid growth.
Our implementation
- Full keyword research for nutrition counseling in Zurich and related search terms
- On-page optimization of all service pages with improved content
- Content strategy with informative SEO articles on nutrition topics, plus link building
- Tailored Google Ads strategy for fast visibility on relevant searches
- Conversion tracking codes implemented for precise measurement
- Informative SEO articles that demonstrate expertise and build trust
The results
Combining SEO, SEA and conversion tracking delivered outstanding results:
+900% traffic for relevant search terms around nutrition counseling in Zurich
+1,770% ROAS: the return on ad spend far exceeded all expectations
More appointment bookings and enquiries through optimized landing pages and conversion paths
Higher visibility in the organic search results for all core keywords
Responsible expert
Your success story
starts here
Let's look together at how we can increase your visibility in Google and AI search.