Founder of SEOX

Baris Gündogdu, your
SEO & GEO expert

One of the most experienced SEO specialists in the German-speaking region (Germany, Austria, Switzerland). More than 25 years of experience in search engine optimization, generative engine optimization and AI-driven visibility.

25+ years of experience

1,000+ top rankings

Swiss Quality

Baris Gündogdu

Founder & CEO

25+

Years in the industry

1,000+

Top-1 rankings achieved

50+

Clients served

5★

on Google

SEO expert since 1999

Baris Gündogdu — a leading SEO & GEO expert in Switzerland

Baris Gündogdu is considered one of the most experienced experts in digital marketing and artificial intelligence in the German-speaking region. As CEO of SEOX GmbH, he has made a name for himself as a specialist in the latest developments in search visibility.

With more than 25 years in the industry, he has watched digital marketing develop from the start and helped shape it. He saw the potential of AI early on — his diploma thesis covered technical SEO and artificial intelligence.

Today Gündogdu is a recognized expert in GEO (generative engine optimization) and LLMO (large language model optimization). He helps large corporations and SMEs maximize their visibility in AI search systems such as ChatGPT, Google AI and Perplexity.

Expertise

GEO & LLMO (generative engine optimization)
Technical SEO & site architecture
AI search optimization (ChatGPT, Perplexity, Gemini)
SEA & performance marketing
Conversion optimization & UX

Selected clients

Swisscom, UBS, SBB
local.ch & search.ch
Sixt, Hertz, Westwing

Industries & languages

Technology, e-commerce, finance
Travel & mobility, healthcare
German, English, Turkish

Career milestones

25+ years at the forefront of search engine optimization

1999

Started as an intern

First contact with digital marketing as an intern — at a time when search engine optimization was still in its infancy.

2007

Diploma thesis on technical SEO

Graduated with a diploma thesis on technical SEO. Main subjects: artificial intelligence, marketing and IT — he saw the connection early.

2012

SEO Manager at Westwing

Responsible for SEO in 20 corporate countries. Built scalable, multilingual search strategies in international e-commerce.

2013

Team Lead SEO at Sixt

Led the SEO team for mobility & leasing. Performance-driven search strategies in a highly competitive market.

2016

Head of Performance Marketing · Swisscom Directories AG

Overall responsibility for performance marketing at local.ch and search.ch — two of the largest Swiss platforms.

2021

Senior SEO · Swisscom (B2C & B2B)

Senior SEO responsibility across B2C and B2B. Designed and ran workshops on AI marketing automation.

2024

Founded SEOX GmbH & lecturer

Founded SEOX GmbH in Kreuzlingen. Also a lecturer at onlinemarketingseminare.ch — passing knowledge on to the next generation.

2025

GEO & aimaco.ai

Focus on generative engine optimization. Launch of aimaco.ai — the AI visibility monitoring tool for ChatGPT, Perplexity & Google AI Overviews.

How I work

How I run SEO projects

Four principles that guide my work as an SEO expert — and make the difference for my clients.

Data-driven

Every decision is based on data, not gut feeling. We measure, analyze and optimize continuously.

AI first

We rethink visibility — for classic search engines and AI systems alike. Built for the future from day one.

Transparent

Clear communication, honest assessments and results you can trace. No black box, no empty promises.

Sustainable

Long-term strategies instead of short-term tricks. Our optimizations bring lasting organic traffic.

Trust

These companies trust SEOX

From large Swiss corporations to international brands

Quality & security

Why companies trust SEOX

Swiss quality

Offices in Zurich and Kreuzlingen. Personal support, Swiss data protection and the highest quality standards.

25+ years of experience

In digital marketing since 1999. We have seen every Google era — from PageRank to AI Overviews.

Enterprise references

UBS, Swisscom, SBB and other blue-chip clients. Proven on some of the most demanding projects in Switzerland.

Measurable results

More than 1,000 top-1 rankings achieved. Transparent reporting with real KPIs instead of vanity metrics.

AI pioneer

One of the first GEO & LLMO specialists in the German-speaking region. Developed the in-house AI visibility tool aimaco.ai.

Knowledge sharing

GEO/AI workshops, articles and a glossary. We actively share what we know with the community.

Publications

Articles & publications

SEO

Certifications & qualifications

Proven expertise

Google Partner

Certified Google Partner for Search, Display and Shopping ads

25+ years of SEO experience

At the forefront of search engine optimization in Switzerland since 1999

Head of SEO at Swisscom

Former Head of SEO at Switzerland's largest telecommunications company

Projects

Case studies by service

SEO & visibility

Swisscom AG SIXT SE local.ch Parvaris Haarholic SCHLOSS Zermatt verkaufedeinauto.ch Viscom Engineering AG HFLU SIMAKOM FSWI The Gentlemen's Clinic Céline Decarli Kafi-Shop

SEA & Google Ads

HR Beauty betteryou Henna Tattoo Rettungsschule OM Seminare verkaufedeinauto.ch HFLU SIMAKOM FSWI The Gentlemen's Clinic Kafi-Shop

E-commerce & web design

Parvaris (Shopify) Schloss Langenstein Myssak Aesthetics SCHLOSS Zermatt Viscom Engineering AG SIMAKOM Céline Decarli Kafi-Shop (E-Commerce)

Analytics & CRO

Hair & Skin (GA4 migration) OM Seminare

Questions for the SEO & GEO expert

Answers about working together, the process and results.

What makes a good SEO and GEO expert?

Rankings you can verify instead of promises, a clear, data-driven method and experience with the Swiss market — from Swiss Standard German to local search results and data protection under the Swiss FADP. A good expert plans SEO and GEO together and optimizes for Google rankings as well as for ChatGPT, Perplexity and Google AI citing your company as a source.

How does working with SEOX work?

We start with a free initial consultation that includes an analysis of your website, rankings and AI visibility. From that I build a prioritized roadmap — technical foundation, content and authority. Implementation is transparent, with regular reporting so you can always see what is working. You can cancel the engagement monthly.

What is the difference between SEO and GEO?

SEO (search engine optimization) moves your website up in the classic Google results. GEO (generative engine optimization) makes sure AI assistants such as ChatGPT, Perplexity and Google AI Overviews recommend and cite your company in their answers. Today the two belong together — if you only optimize for Google, you lose visibility in the growing AI search.

Which companies benefit from an SEO and GEO expert?

SMEs, service providers, e-commerce and B2B companies in Switzerland that want a predictable flow of new customers from Google and AI — instead of relying on paid advertising alone. It pays off most in competitive markets where competitors are already visible.

How long does it take for SEO to work?

The first improvements usually show after a few weeks; noticeable rankings for competitive keywords take around three to six months. SEO is a lasting channel: the work you put in today keeps paying off for months and years — unlike advertising, which stops as soon as the budget runs out.

Does SEOX work across Switzerland or only regionally?

Across Switzerland and in several languages. Most of the work happens online; in-person meetings are possible on request. SEOX is headquartered in Kreuzlingen and has an office in Zurich/Opfikon.

Personal SEO consulting from the expert

Benefit from more than 25 years of SEO experience. In a free initial consultation I analyze your website and show you concrete opportunities for improvement.

Start your free analysis Get in touch

Baris Gündogdu, yourSEO & GEO expert