Education
FSWI
+340%
Far more sign-ups for business and IT programs
About the company
FSWI (Fachschule für Wirtschaft und Informatik) is a business and IT school offering practical education and further training in business, IT and technology. The school is known for small classes and personal support.
Challenge
In a saturated market with many providers, FSWI was hard to find online. Google Ads were expensive and inefficient, and organic traffic was minimal. The website offered too little information and rarely turned visitors into sign-ups.
Services applied
Implementation
- Keyword strategy for business and IT further education in Switzerland
- Google Ads campaigns restructured with targeting by individual course
- Detailed program pages with complete information
- Content marketing strategy with industry articles and career guides
- Technical SEO and structured data for the course offering
- Conversion optimization with clearer CTAs and simpler sign-up forms
Results
- +340% sign-ups from combining SEO, SEA and content
- -48% cost per acquisition while conversions went up
- +195% organic traffic through SEO and subject-specific content
- Stronger online authority as a school for business and IT
Responsible expert
Your success story
starts here
Let's look together at how we can increase your visibility in Google and AI search.