Aesthetic medicine

The Gentlemen's Clinic

+520%
A big jump in visibility for men's aesthetics in Zurich
Gentlemen's Clinic case study
+520%
Organic traffic
Top 1
For “Haartransplantation Zürich” (hair transplant Zurich)
+310%
Consultation requests

About the company

The Gentlemen's Clinic is the leading clinic for aesthetic medicine for men in Zurich. Its services include hair transplants, Botox, filler treatments and other aesthetic procedures in a discreet, masculine setting.

Challenge

The clinic had a niche offering with little direct competition, yet its online visibility was low. Potential patients searched for generic terms and ended up with competitors. The website was not optimized for local search and lacked content aimed at its audience.

Services applied

Implementation

  • Keyword strategy for men's aesthetics and hair transplants
  • Local SEO for Zurich, including the Google Business Profile
  • Targeted Google Ads campaigns for high-value treatments
  • Medical content on treatment methods and results
  • An FAQ structure for the questions potential patients ask most often
  • Schema markup for medical facilities and treatments

Results

  • +520% organic traffic from a targeted SEO strategy
  • Top-1 ranking for “Haartransplantation Zürich” and related keywords
  • +310% consultation requests through the website
  • Strong local presence in Zurich for aesthetic treatments for men

Responsible expert

Baris Gündogdu

Baris Gündogdu

Managing Director & SEO Strategist

More than 25 years of experience in SEO and digital marketing. Former Head of SEO at Swisscom. GEO/LLMO expert and founder of SEOX GmbH.

Baris Gündogdu, SEO expert →

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