Beauty

Haarholic

+456% traffic growth
Leading visibility in the Munich beauty market
Haarholic
20+
Top rankings
+400%
Conversion rate
↑
Online bookings

About the company

Haarholic is a dynamic hair care and styling business specializing in balayage. With its offering on haarholic.com, the company has positioned itself as an expert in modern hair trends.

Challenge

Haarholic needed to strengthen its market position and become visible online in a competitive market. Competition was especially strong for search terms such as "Balayage München" (balayage Munich) and related keywords.

Implementation

  • Strategic SEO to grow organic reach
  • Effective Google Ads campaigns with focused keywords for the beauty market
  • Ongoing optimization and monitoring of campaign performance
  • Targeted Instagram marketing strategy for brand awareness and customer acquisition

Results

  • +456% organic traffic through strategic SEO
  • 20+ top rankings for relevant keywords such as "Balayage München", "Friseur München" (hairdresser Munich) and more
  • +400% conversion rate in the SEA campaigns
  • More online bookings through efficient, high-converting SEA campaigns

Responsible expert

Baris Gündogdu

Baris Gündogdu

Managing Director & SEO Strategist

More than 25 years of experience in SEO and digital marketing. Former Head of SEO at Swisscom. GEO/LLMO expert and founder of SEOX GmbH.

SEO expert Baris Gündogdu →

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