E-commerce
Hair & Skin
+23% conversion rate
Data-driven optimization with measurable results
About the company
Hair & Skin is a leading provider of hair and skin care products with a strong focus on online sales. The company relies on natural ingredients and innovative formulations to offer customers high-quality care products that deliver results.
Challenge
The main challenge was migrating from Universal Analytics to Google Analytics 4 (GA4), raising the conversion rate in the online shop and establishing data-driven decisions for marketing and sales. The switch to GA4 was critical: historical data and existing tracking setups had to be carried over and improved at the same time.
Services applied
Implementation
- GA4 account set up with full configuration of all relevant properties
- New tracking code implemented on every page of the online shop
- Events and conversions configured for precise e-commerce measurement
- A/B tests to identify the most effective variants
- Landing page optimization for higher conversion rates on product pages
- Improved checkout process to reduce abandoned purchases
- Regular training sessions so the team can analyze data on its own
Results
- Successful GA4 migration: a smooth transition without data loss and with an improved tracking setup
- +23% conversion rate: a significant increase through systematic A/B testing and checkout optimization
- Higher revenue: the better conversion rate led directly to measurable revenue growth in the online shop
- Better profitability: data-driven decisions allowed more efficient budget allocation and higher profitability
Responsible expert
Your success story
starts here
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