Education
HFLU – Höhere Fachschule Luzern
+380%
More applications for the Lucerne college of higher education
About the company
HFLU (Höhere Fachschule Luzern) is a college of higher professional education in Lucerne. It offers practical further education in business, technology and health. With modern teaching methods and a strong focus on practice, HFLU prepares students well for their careers.
Challenge
HFLU was competing hard with established institutions for the best students. Its online visibility was low, and applications came mainly from expensive print advertising and word of mouth. There was no digital strategy for reaching prospective students.
Services applied
Implementation
- Keyword strategy for further education searches in Central Switzerland
- Targeted Google Ads campaigns focused on applications for specific programs
- Informative program pages with SEO-optimized content
- Blog articles and guides on career topics for organic growth
- Conversion optimization of application forms and information requests
- Remarketing campaigns for prospects who had visited the website
Results
- +380% study applications through digital channels
- -55% cost per acquisition through optimized Google Ads campaigns
- +260% organic traffic through SEO and content marketing
- Much lower print advertising spend with more applications at the same time
Responsible expert
Your success story
starts here
Let's look together at how we can increase your visibility in Google and AI search.