HR Beauty
About HR Beauty
HR Beauty is an up-and-coming beauty business based in Basel. Through its website hrbeauty.ch, the company offers a wide range of professional beauty services, including hairdressing, balayage, eyelash extensions and hair extensions.
The challenge
HR Beauty faced the typical challenges of a local beauty business:
- Low online visibility in a highly competitive beauty market in Basel
- Difficulty reaching a wider customer base through digital channels
- No professional website to act as a digital showcase
- No SEO foundations and no paid advertising strategy
Services applied
For HR Beauty, we put together a complete digital package, from the website to search engine optimization.
Our implementation
- Full keyword research for the Basel beauty market with a focus on local search terms
- Content optimization of all service pages with SEO-optimized copy
- Technical SEO including page structure, meta tags and schema markup
- Targeted link building through local directories and industry platforms
- Tailored Google Ads campaigns for fast visibility
- A modern, responsive website as a professional showcase
The results
The complete strategy led to impressive results for HR Beauty:
+1,045% organic traffic: a huge increase in visitors from Google
+9 positions average ranking improvement across all keywords
Top 1 for “Coiffeur Basel” (hairdresser Basel): the most important local search in the industry
Top 1 for “Balayage Basel”: a premium service in first place
Top 1 for “Wimpernverlängerung Basel” (eyelash extensions Basel): another core service at the top
Top 1 for “Extensions Basel”: all relevant keywords at the top
Responsible expert
Your success story
starts here
Let's look together at how we can increase your visibility in Google and AI search.