E-commerce

Kafi-Shop

+470%
Strong revenue growth for a Swiss online coffee shop
Kafi-Shop case study
+470%
Revenue growth
+380%
Organic traffic
+620%
ROAS

About the company

Kafi-Shop is a Swiss online shop for premium coffee, coffee machines and accessories. It offers a curated range of specialty coffees from local roasters and international producers.

Challenge

Kafi-Shop was fighting for visibility in a crowded e-commerce market. Large players such as Nespresso and Migros dominated the search results. The shop was not optimized for SEO, Google Shopping campaigns were inefficient and the conversion rate was well below the industry average.

Services applied

Implementation

  • E-commerce SEO strategy focused on product and category pages
  • Google Shopping campaigns and product feeds optimized
  • Coffee guides and buying advice for organic growth
  • Technical optimization of the shop for faster loading and better mobile UX
  • Conversion rate optimization with A/B tests and improved product pages
  • A blog strategy around coffee knowledge and brewing methods

Results

  • +470% revenue from a complete e-commerce strategy
  • +380% organic traffic through SEO and content marketing
  • +620% ROAS through optimized Google Shopping and search ads
  • Top rankings for relevant coffee keywords in Switzerland

Responsible expert

Baris Gündogdu

Baris Gündogdu

Managing Director & SEO Strategist

More than 25 years of experience in SEO and digital marketing. Former Head of SEO at Swisscom. GEO/LLMO expert and founder of SEOX GmbH.

SEO expert Baris Gündogdu →

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