local.ch
About local.ch
local.ch is the leading Swiss online platform for local search, with more than 300 million users a year. As a digital business directory, local.ch connects consumers with local businesses and service providers across Switzerland.
The challenge
local.ch wanted to further expand its digital market position and faced the following challenges:
- Increase visibility in the SERPs for relevant local search terms
- Grow organic traffic for the long term and reach new user groups
- Expand performance marketing and improve campaign ROI
- Optimize the content strategy to serve both users and search engines better
Services applied
For local.ch, we developed a complete strategy that combines technical excellence with data-driven marketing.
Our implementation
- Full technical analysis of the entire platform with systematic bug fixing in the code
- Internal linking structure optimized for better crawlability and indexing
- Mobile UX improvements for a better experience on every device
- Data-driven performance marketing strategy with continuous optimization
- Custom Google Analytics reports for in-depth performance insights
- Editorial plan with more than 2,000 guides on local topics and services
The results
The comprehensive optimization led to impressive results for local.ch:
300M users/year: the platform continues to serve a huge user base with rising traffic
2,000+ guide articles created that keep generating organic traffic
10,000+ top rankings in Swiss search results for relevant local keywords
Better conversion rate through an improved user experience and targeted landing pages
Better UX with faster loading times and improved mobile display
Responsible expert
Your success story
starts here
Let's look together at how we can increase your visibility in Google and AI search.