Sports & clubs
LocalClubs
100+ sign-ups
A successful multi-channel campaign (social media & Google Ads) for localclubs.ch
100+
Sign-ups (campaign launch)
3+
Channels (social · SEA · display)
↑
Cost-efficient reach
About the company
localclubs.ch is club management software for membership administration and accounting. Its key selling point: Swiss clubs can use it free of charge.
Challenge
The goal was to win new clubs for the platform as quickly and cost-efficiently as possible, through paid digital channels.
Services applied
Implementation
- Multi-channel campaign across social media, Google Ads and display
- Retargeting strategy: low-cost social traffic picked up again via Google Ads & PMax
- Separate campaigns for German- and French-speaking Switzerland
- Focus on the “free” selling point and ongoing conversion optimization
Results
- 100+ sign-ups in the first days of the campaign
- Very successful campaign launch: the client was “very satisfied”
- Cost-efficient customer acquisition through a social-to-retargeting strategy
Responsible expert
Your success story
starts here
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