Luxury hotel & wellness
SCHLOSS Zermatt
9×
Visibility index Switzerland in 12 months (SISTRIX, Nov 10, 2025 to Nov 9, 2026)
About the company
SCHLOSS Zermatt is an exclusive luxury hotel in the heart of Zermatt with its own CBD spa and first-class wellness facilities. The hotel combines alpine charm with modern luxury and offers guests a distinctive stay at the foot of the Matterhorn.
Challenge
Despite its premium offering, SCHLOSS Zermatt had little digital visibility. The website generated almost no organic traffic, and bookings came mostly through expensive OTA platforms such as Booking.com. There was no targeted SEO and content strategy for the luxury hotel market.
Services applied
Implementation
- Full keyword analysis for the Swiss luxury hotel and wellness market
- Content strategy with high-quality storytelling about Zermatt, the Matterhorn and alpine wellness
- Technical SEO for faster loading times and better Core Web Vitals
- Local SEO for “Hotel Zermatt” and related search terms
- Website redesign with a conversion-focused layout and a direct booking path
- A topical content hub structure for experiences in Zermatt
Results
- Visibility index nine times higher: from 0.0073 on Nov 10, 2025 to 0.066 on Nov 9, 2026 (SISTRIX, Switzerland)
- Rank 1 for “hotel zermatt spa” and “schloss hotel zermatt”, rank 2 for “spa hotel zermatt” and “familienhotel zermatt” (family hotel Zermatt) (SISTRIX, Switzerland, Nov 9, 2026)
- +103% bookings via Google Ads: 815 instead of 401 bookings from January to October 2026 compared with the same period last year (Google Ads, retrieved Nov 6, 2026)
- Google Search, Aug 8 to Nov 7, 2026: 8,042 clicks and 151,542 impressions (Google Search Console)
- AI visibility: mentioned in 35.2% of answers to 16 questions in ChatGPT, Perplexity and Google AI (aimaco.ai, as of Oct 19, 2026)
- Less dependence on OTAs thanks to a stronger own online presence
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