Education
SIMAKOM
+290%
More course sign-ups for the marketing school
About the company
SIMAKOM is a well-known Swiss school for marketing, sales and communication. It offers federally recognized courses and prepares participants for the Swiss federal professional and higher professional examinations.
Challenge
In the highly competitive Swiss education market, SIMAKOM had little online visibility. Many potential participants did not find the school when they searched Google for marketing further education. The website worked, but it was neither SEO-optimized nor built for conversions.
Services applied
Implementation
- Full keyword analysis of the Swiss further education market for marketing
- Google Ads campaigns aimed at sign-ups for specific courses
- Redesigned course pages with a clear structure and a better user journey
- Technical SEO and faster page speed
- SEO-optimized articles on marketing career topics
- Local SEO for the school's locations
Results
- +290% course sign-ups through the website and Google Ads
- Top-3 rankings for “Marketing Weiterbildung Schweiz” (marketing further education Switzerland) and related keywords
- +210% organic traffic through SEO and content optimization
- Modernized website with a much better conversion rate
Responsible expert
Your success story
starts here
Let's look together at how we can increase your visibility in Google and AI search.