SIXT SE
About SIXT SE
SIXT is one of the world's leading mobility companies and has been in business since 1912. In more than 100 countries, SIXT offers car rental, car sharing, leasing and car subscriptions. With the platforms Sixt car rental, Sixt Neuwagen (new cars) and Sixt Leasing, the company serves both B2C and B2B customers.
The challenge
SIXT faced a wide range of SEO challenges at global level:
- Sixt Neuwagen had to be established in the highly competitive B2C market for vehicle leasing and new car offers
- Sixt Leasing's B2B position needed to be expanded and defended against strong competitors
- Global car rental in many languages and countries required a scalable international SEO strategy
- The different domains must not cannibalize each other
Services applied
For SIXT, we developed tailored SEO strategies across several platforms and markets.
Our implementation
- Scalable SEO strategy for 3 platforms (car rental, new cars, leasing) with clearly separated keyword territories
- Keyword strategy aligned across the platforms to avoid internal competition
- Technical relaunch of Sixt Leasing without ranking losses through a careful migration
- Local SEO strategy for international markets with country-specific optimization
The results
The work with SIXT delivered outstanding results across all platforms:
Top-1 rankings achieved for all relevant leasing and financing keywords
Relaunch without losses: technical migration of Sixt Leasing with no ranking drops
International visibility significantly increased across all country markets
Conversion rates improved for the long term through optimized landing pages and user journeys
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