Building automation

Viscom Engineering AG

+280%
More visibility for B2B building technology in Switzerland
Viscom Engineering case study
+280%
Organic traffic
Top 5
For technical terms
+95%
Qualified enquiries

About the company

Viscom Engineering AG is a Swiss specialist in building automation, intelligent control systems and energy management. The company plans and delivers tailored automation solutions for commercial and industrial buildings.

Challenge

As a B2B company in a technical niche, Viscom Engineering was hard to find online. The existing website was outdated, not optimized for mobile and had little specialist content. Potential customers only found the company through personal referrals.

Services applied

Implementation

  • Technical keyword research for building automation and smart buildings
  • Specialist content on topics such as KNX, BACnet and energy management
  • Modern, responsive web design with a clear structure and B2B-focused UX
  • Technical SEO including structured data for organizations
  • A references page with detailed project descriptions
  • Internal linking strategy to strengthen topical authority

Results

  • +280% organic traffic from a targeted B2B SEO strategy
  • Top-5 rankings for relevant technical terms such as “Gebäudeautomation Schweiz” (building automation Switzerland)
  • +95% more qualified enquiries through the contact form
  • Modern website with a better user experience and clear positioning

Responsible expert

Baris Gündogdu

Baris Gündogdu

Managing Director & SEO Strategist

More than 25 years of experience in SEO and digital marketing. Former Head of SEO at Swisscom. GEO/LLMO expert and founder of SEOX GmbH.

SEO expert Baris Gündogdu →

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