Education

OM Seminare

↑ Organic traffic & rankings
Visibility & performance clearly improved
↑ Conversion rate
More leads through optimized funnels
↑ Engagement
Longer time on site & more interaction
↑ Sign-ups
More course registrations

About the company

onlinemarketingseminare.ch is an established platform for online marketing seminars and further education. The company offers practical courses and training for professionals and beginners who want to build their digital marketing skills.

Challenge

The main challenge was to increase online visibility for the long term, create an attractive and user-friendly website and motivate potential participants to sign up. In a competitive market, the platform had to position itself clearly and attract qualified visitors.

Services applied

Implementation

  • Targeted keyword optimization for relevant search terms in online marketing further education
  • High-quality, search-optimized content on course topics and industry trends
  • Technical improvements to website performance and indexing
  • Targeted ad campaigns (Google Ads) to reach qualified prospects
  • Tracking tools implemented and configured for data-driven decisions
  • An intuitive, responsive website with a better user experience
  • Topic-focused content to strengthen authority and visibility

Results

  • Significant increase in organic traffic through targeted SEO and a content strategy
  • Successful SEA campaigns with a high conversion rate: qualified visitors were turned into sign-ups
  • Higher sign-up rates through better web design: the improved user experience led to clearly more course registrations

Responsible expert

Baris Gündogdu

Baris Gündogdu

Managing Director & SEO Strategist

More than 25 years of experience in SEO and digital marketing. Former Head of SEO at Swisscom. GEO/LLMO expert and founder of SEOX GmbH.

Baris Gündogdu, SEO expert →

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