HFLU & Simakom

About the company

HFLU (Höhere Fachschule Luzern, a college of higher professional education) and the Simakom management school offer practical further education in business, marketing, sales, HR and management, with federally recognized qualifications.

Challenge

In a highly competitive further education market, the goal was to become visible for relevant search terms such as “Höhere Fachschule”, “Marketingmanager HF” and “Weiterbildung Management” (further education in management) and to generate more qualified sign-ups.

Services applied

Implementation

• Money keyword analysis and a GEO-ready SEO strategy for degree programs and further education
• E-E-A-T-compliant content clusters (programs, guide articles)
• Google Ads (Search & PMax) to generate sign-ups
• Ongoing monitoring of rankings, organic traffic and leads

Results

• +63% conversions through an optimized website and content
• +200% sign-ups for consultations (tripled)
• Ranking jump of 88 places for “online marketing manager”, 60 places for “digital marketing weiterbildung”
• +32.9% organic clicks and around 137 qualified leads

Responsible expert

Baris Gündogdu

Managing Director & SEO Strategist

More than 25 years of experience in SEO and digital marketing. Former Head of SEO at Swisscom. GEO/LLMO expert and founder of SEOX GmbH.

SEO expert Baris Gündogdu →