Better rankings are only a step along the way. SEOX aligns SEO and GEO with what counts in the end: enquiries, booked appointments and orders that you can see in your reporting.
Many websites rank for terms that bring visitors but not buyers. Someone searching “what is a heat pump” wants to learn. Someone searching “heat pump quote Thurgau” wants to buy. A strategy built for enquiries targets the second group.
The second reason lies on the page itself. Without a clear next step, such as a short form, a visible phone number or online booking, prospects leave. And without tracking, nobody knows which page actually brings enquiries.
Then there are AI assistants. If you ask ChatGPT for a provider, you get a short list. If your company is not on it, the enquiry goes to someone else. That is why GEO is now part of lead generation.
For business clients with long decision processes, our guide B2B lead generation through Google and AI search describes the search journey from the first problem question to the enquiry.
We find the terms and questions behind which there is a concrete need and prioritize them by revenue potential. The basis is keyword research.
Every offer and, where it makes sense, every region gets its own page that answers the question directly. Implemented through on-page optimization and SEO content.
We check forms, phone, appointment booking and loading time and remove obstacles. More on this under conversion optimization or directly in the website check.
Every enquiry is recorded with Google Analytics 4 and Google Tag Manager. In the monthly report you see enquiries per page and channel. Details under Web Analytics.
| Criterion | Focus on rankings | Focus on enquiries (SEOX) |
|---|---|---|
| Target keywords | High search volume, often informational | Search queries with intent to buy or enquire |
| Page structure | A few general pages | One landing page per offer and region |
| Measure of success | Positions and visitors | Enquiries, appointments and orders per month |
| Reporting | Ranking list | Enquiries per page and channel, plus rankings |
| AI assistants | Not considered | Mentions in ChatGPT, Perplexity and Google AI Overviews are measured |
We review your website, your Google rankings and whether ChatGPT and similar tools already mention your company. We walk you through the results personally.
We define which search queries and AI assistant questions mean revenue for you and prioritize the measures by effort and impact.
Technical work, content, local profiles and mentions on other websites. We implement it ourselves or work with your team and your web agency.
Every month you see rankings, visitors, enquiries and mentions in AI answers. Then we adjust the next steps.
The figures come from the linked SEOX case studies.
Several projects combined SEO, Google Ads and content. All references: seox.ch/en/case-studies
The key facts about the agency, so that you (and any AI) can place SEOX correctly.
SEO brings enquiries when three things fit together: the website ranks for queries with buying intent, the page answers the visitor's question and shows a clear next step, and every enquiry is measured. SEOX works on all three and reports monthly on enquiries, not just rankings.
By the number of form enquiries, calls, booked appointments or orders per month and per page. To do this, we set up conversion tracking with Google Analytics 4 and Google Tag Manager. We also show rankings and visitors, but they are intermediate steps.
Improvements to forms, contact options and existing pages often take effect within a few weeks. New rankings for competitive terms usually take several months. In the initial call we estimate where the quickest lever is for your website.
Not necessarily. Google Ads delivers enquiries from day one, as long as the budget runs. SEO builds a channel that keeps bringing enquiries without click costs. Many clients combine both; SEOX also manages Google Ads.
We analyze for free which buying-intent searches you are missing today and where visitors leave your website.